CRMBonus Tech Stack

CRM and loyalty platform combining data, AI, and omnichannel engagement

IT System Data Services São Paulo, São Paulo 201–500 employees Founded 2018 Privately Held

CRMBonus operates a CRM and customer loyalty platform serving Brazilian mid-market and enterprise retailers across three product lines (Giftback, Vale Bonus, CRM Ads). The tech stack reveals a modern, data-intensive architecture: Node.js/Nest.js backend with MongoDB + Redis, streaming via Kafka, analytics via Databricks/Spark/dbt on Azure/AWS. Active projects signal a lakehouse migration underway and data governance standardization — typical of companies scaling from siloed loyalty tools into unified customer platforms.

Tech Stack 89 technologies

Core StackZendesk Node.js Nest.js MongoDB Redis RabbitMQ Kafka JavaScript TypeScript Angular React React Native Asana Trello Monday.com Databricks Apache Spark Apache Airflow dbt AWS Pipefy WhatsApp Git Subversion CI/CD Excel Google Sheets SQL Microsoft Office Azure+59 more

What CRMBonus Is Building

◆Challenges

Increasing satisfaction and retention
Increasing customer satisfaction
Reducing churn
Preventing customer impact
Efficient implementation processes
Proactive issue resolution
Launching new products
Scaling new products
Reducing data platform costs
Ensuring data platform availability

▲Active Projects

Vale bonus tool improvement
Data analysis for process improvement
Go-to-market strategy execution
Mvps and pilots with ifood
Building lakehouse data platform
Implementing data observability tools
Developing data governance catalog
Improving product based on voc
Account success plans
Cross-sell/up-sell expansion

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Engineering

Support

Marketing

Customer-Success

Data

Finance

Ops

Sales

Seniority

Senior

Mid

Junior

Lead

Manager

Notable leadership hires: Tech Lead

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About CRMBonus

CRMBonus is a CRM and loyalty platform founded in 2018, headquartered in São Paulo with ~350 employees split between São Paulo and Joinville. The company serves mid-market and enterprise retail, restaurant, and subscription businesses across Brazil, helping them attract, retain, and re-engage customers through three interconnected products: Giftback (a retention/cashback solution), Vale Bonus (a subscription program), and CRM Ads (targeted customer engagement). The platform combines customer data management with omnichannel campaign orchestration (WhatsApp, email, in-app), supported by dedicated consulting services. Pain points center on churn reduction, implementation efficiency, and scaling new products — core operating challenges for loyalty platforms moving upmarket.

HeadquartersSão Paulo, São Paulo

Company Size201–500 employees

Founded2018

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does CRMBonus use?

Backend: Node.js, Nest.js. Database: MongoDB, Redis. Streaming: Kafka, RabbitMQ. Analytics: Databricks, Apache Spark, Apache Airflow, dbt. Cloud: Azure, AWS. Frontend: React, Angular, React Native. CRM tools: Zendesk, Pipefy.

Where is CRMBonus headquartered?

São Paulo, Brazil. The company operates with ~350 employees across two locations: São Paulo and Joinville.