Real estate asset manager specializing in hotel conversions and mixed-use developments
Criterion Capital acquires and develops real estate for institutional investors, with a heavy operational focus on construction and engineering—20 of 50 open roles sit in construction, 15 in engineering. The tech stack reflects a capital-intensive, project-driven operation: Procore for site management, Revit/Navisworks/BIM 360 for design coordination, Yardi for asset management, and Oracle Primavera for program scheduling. The majority of active projects center on office-to-hotel and mixed-use conversions, suggesting a strategic pivot toward hospitality-adjacent real estate that demands tighter cost control and MEP (mechanical, electrical, plumbing) integration—both cited as persistent challenges.
Criterion Capital is a privately held real estate asset manager based in London that identifies, acquires, develops, and manages properties on behalf of long-term institutional investors. The firm operates across the United Kingdom and United Arab Emirates, with particular depth in adaptive reuse and conversion projects—notably office-to-hotel, residential-to-hotel, and mixed-use residential developments. The business combines traditional real estate finance and project management with technical delivery: construction teams manage site execution, engineering teams handle MEP design and systems integration, and design groups support architectural coordination. Current priorities include cost control across multiple concurrent conversions and ensuring energy-efficient mechanical systems in hotel conversion work.
Criterion uses Procore (construction management), Revit/Navisworks/BIM 360 (design & coordination), Yardi (asset/property management), Oracle Primavera (program scheduling), Excel, DocuSign, and AutoCAD. Financial systems run on NetSuite.
Criterion Capital is headquartered in London and actively hires in the United Kingdom and United Arab Emirates. The firm develops office-to-hotel conversions, residential projects, and mixed-use developments in both regions.
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