Crimson Cup Coffee & Tea Tech Stack

Specialty coffee roaster and franchise platform with 350+ wholesale locations

Wholesale Food and Beverage Columbus, Ohio 51–200 employees Founded 1991 Privately Held

Crimson Cup operates a vertically integrated coffee business: roasting and direct sales to consumers, wholesale distribution across 37 states and select international markets, and a franchise-alternative program teaching entrepreneurs to open coffee houses. The tech stack is heavily weighted toward point-of-sale and accounting infrastructure (Square, Restaurant365, NetSuite) paired with direct-to-consumer digital channels (Google Ads, Meta, Instacart). Active migration from QuickBooks to Restaurant365 and parallel Square implementation signal a push to unify sales reporting and inventory visibility across wholesale and retail channels.

Tech Stack 17 technologies

Core StackGoogle Ads AWS NetSuite Meta TikTok YouTube Google Search Google Shopping Instacart Instagram LinkedIn Restaurant365 Square Word Excel Outlook

ReplacingQuickBooks

What Crimson Cup Coffee & Tea Is Building

◆Challenges

Expanding wholesale and at-home customer network
Migrating legacy accounting system
Improving sales reporting and inventory

▲Active Projects

Educational content creation
Brand representation at events
Digital strategy & execution
Seo & sem management
Ecommerce management
Migrating quickbooks to restaurant365
Implementing square for sales reporting
New product development

Hiring Activity

Accelerating8 roles · 6 in 30d

Department

Ops

Finance

Marketing

Product

Sales

Seniority

Junior

Mid

Staff

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About Crimson Cup Coffee & Tea

Crimson Cup is a coffee roaster and retailer founded in 1991, headquartered in Columbus, Ohio. The company sells sustainably sourced coffee through three channels: direct-to-consumer via its own coffee houses and e-commerce, wholesale to 350+ independent coffee shops and food-service operators across 37 states, Guam, and Bangladesh, and through its 7 Steps to Success franchise-alternative program for aspiring coffee-shop owners. The organization employs 51–200 people and is privately held. Current priorities include expanding the wholesale and at-home customer base, modernizing accounting and sales-reporting infrastructure, and developing new products.

HeadquartersColumbus, Ohio

Company Size51–200 employees

Founded1991

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Crimson Cup use?

Crimson Cup uses Square and Restaurant365 for point-of-sale and accounting, NetSuite for enterprise resource planning, Google Ads and Meta for digital marketing, Instacart for e-commerce fulfillment, and AWS for infrastructure.

Is Crimson Cup replacing accounting software?

Yes. Crimson Cup is migrating from QuickBooks to Restaurant365 and implementing Square for sales reporting, addressing legacy accounting system limitations and inventory visibility gaps.

How many locations does Crimson Cup operate in?

Crimson Cup coffee is available through more than 350 independent coffee houses, grocers, colleges, universities, restaurants, and food-service operations across 37 states, Guam, and Bangladesh, plus the company's own Crimson Cup Coffee Houses.