Smart cutting machines with integrated design software and material ecosystem
Cricut manufactures consumer-grade cutting hardware paired with cloud and desktop software (iOS, Android, web, Electron-based apps). The tech stack—Swift/SwiftUI on mobile, Angular/TypeScript on web, C++/C# in firmware, plus AWS infrastructure—reflects a hardware-software hybrid. Current hiring (53 open roles, 28 in engineering) emphasizes firmware qualification, next-gen web/desktop apps, and microservices expansion, while pain points signal ongoing pressure to accelerate development cycles and reduce firmware defects.
Notable leadership hires: Visual Design Lead
Cricut designs and manufactures cutting machines for DIY crafting and personalization, sold to consumers and small businesses. The product combines hardware (cutting machines controlled via USB/Bluetooth), mobile apps (iOS/Android), web platforms, and a growing library of materials and design templates. The company operates a global workforce across the US, Malaysia, Brazil, and Spain, with public company status and ~501–1,000 employees. Beyond machines, Cricut builds community around maker culture and offers design tools that let users customize apparel, cards, signage, and other items.
Mobile: Swift and SwiftUI (iOS). Web/Desktop: Angular, TypeScript, Electron. Backend: Node.js, AWS. Firmware: C++ and C#. Data analytics: Power BI, Tableau, Circana.
Cricut has open engineering roles (28 active) across the United States, Malaysia, Brazil, and Spain. Current focus areas are firmware, web/desktop apps, and microservices.
Firmware qualification for new hardware, next-generation web and desktop apps, cross-platform libraries for machines, expanded microservices architecture, and internal reporting tools. Development velocity is accelerating.
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