Create Group Tech Stack

Digital communications agency serving enterprise and nation-brand clients across MENA

Advertising Services Dubai, Dubai 51–200 employees Founded 2010 Privately Held

Create Group operates as a full-service digital agency in the Middle East, structured around design systems (Figma + Adobe stack), measurement infrastructure (BigQuery + Looker Studio + GA4), and multi-platform content delivery (web, mobile, CTV). The leadership-heavy hiring mix (8 senior, 2 director roles) and active projects spanning design systems maintenance, always-on campaigns, and A/B testing infrastructure suggest a client services org scaling delivery capacity while building internal operational rigor—but internal pain points around data governance and forecasting accuracy indicate process maturity lags tooling sophistication.

Tech Stack 22 technologies

Core StackFirebase BigQuery Figma Adobe Illustrator Adobe Creative Cloud Jira Confluence Excel Google Analytics 4 Looker Studio SQL LinkedIn Instagram X TikTok iOS Android Netflix WCAG 2.1

What Create Group Is Building

◆Challenges

Inaccurate forecasting
Inefficient month-end close
Lack of data-driven decision-making
Faster project launches
Managing multi-disciplinary teams
Improving data governance

▲Active Projects

Maintain figma component libraries and design system visual layers
High-profile multi-platform digital ecosystem spanning web, mobile apps, and connected tv
Project finance cycle
Automated reporting tools
Measurement strategy across website + app
A/b testing and experimentation
Reporting dashboards in looker studio backed by bigquery
Complex always-on programme in saudi
Pixel-perfect visual execution for a worldwide platform
Ui layer across web, mobile, and ctv

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Design

Marketing

Data

Finance

Product

Sales

Seniority

Senior

Director

Mid

Notable leadership hires: Account Director, Brand Lead, Project Director, Experience Design Director, Delivery Head

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About Create Group

Create Group is a strategic digital communications agency headquartered in Dubai with ~160 employees across the UAE, Saudi Arabia, and Egypt. The firm partners with destination brands, nation-builders, and large-scale enterprises on digital strategy, product design, content production, and campaign execution. Core service areas include social media strategy, web and mobile design/development, e-commerce platforms, video production, and marketing automation. The agency is part of Code and Theory, operating under the Stagwell Global Network umbrella, which provides access to broader creative and technology resources.

HeadquartersDubai, Dubai

Company Size51–200 employees

Founded2010

Hiring MarketsUnited Arab Emirates, Saudi Arabia, Spain, Egypt

Frequently Asked Questions

What tech stack does Create Group use?

The stack centers on Google Analytics 4, Firebase, BigQuery, and Looker Studio for measurement; Figma and Adobe Creative Cloud for design; and platform-native tools (LinkedIn, Instagram, TikTok, X) for social execution. SQL and Jira support analytics and project management respectively.

What projects is Create Group currently delivering?

Active projects include multi-platform digital ecosystems (web, mobile, CTV), design system maintenance in Figma, BigQuery-backed Looker dashboards, A/B testing and measurement strategies, and complex always-on campaigns in Saudi Arabia for large-scale clients.