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Crafting Future Tech Stack

Reusable packaging systems for food service and retail

Packaging and Containers Manufacturing Hannover, Niedersachsen 11–50 employees Founded 2020 Public Company

Crafting Future manufactures reusable containers for the takeaway and food-service sector, competing against single-use packaging incumbents. The tech stack—HubSpot, dbt, Python, BigQuery, Looker—signals a sales-ops and data-driven org, unusual for manufacturing at this scale. Active hiring leans heavily sales (4 roles) alongside data and marketing, paired with projects around key account onboarding, value-selling, and retention—indicating a shift from product-led to account-led motion as they scale adoption of mandatory reusable systems.

Tech Stack 15 technologies

Core StackHubSpot Confluence dbt Python Terraform Airbyte Power BI BigQuery Google Analytics Looker Tableau GCP Google Cloud Functions Google Tag Manager SQL

What Crafting Future Is Building

◆Challenges

Optimizing existing processes
Increasing revenue in key accounts
Reducing single-use waste
Customer churn
Scaling customer success processes
Automating crm workflows
Expanding reusable packaging adoption
Scaling supply chain operations
Optimizing fulfillment costs
Establishing reusable system

▲Active Projects

Customer journey and processes
Retention and loyalty
Data and insights
Partner roll-outs
Key account onboarding
Feature testing new hubspot features
Workflow automation optimization
Strategic account development
Value-selling initiatives
Cross-functional supply chain projects

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Sales

4

Data

1

Marketing

1

Ops

1

Support

1

Seniority

Intern

2

Manager

2

Senior

2

Lead

1

Mid

1

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About Crafting Future

Crafting Future designs and produces reusable containers and beverage systems for the food service, catering, and retail sectors in Germany. The company positions itself as a strategic partner to food businesses navigating mandatory reusable packaging regulations, offering both off-the-shelf products and custom system design. Core operations span product development, supply chain, and customer success; the organization is actively scaling sales capacity and improving CRM automation and partner onboarding processes.

HeadquartersHannover, Niedersachsen

Company Size11–50 employees

Founded2020

Hiring MarketsGermany

Frequently Asked Questions

What tech does Crafting Future use?

Crafting Future runs HubSpot for CRM, dbt + Python + SQL for data transformation, BigQuery for warehousing, and Looker + Tableau + Power BI for analytics. GCP and Terraform support infrastructure.

Is Crafting Future hiring?

Yes. 8 active roles across sales (4), data (1), marketing (1), operations (1), and support (1), with accelerating hiring velocity. All roles are based in Germany.

What is Crafting Future working on?

Current projects include customer journey optimization, key account onboarding, retention strategies, HubSpot workflow automation, supply chain scaling, and expanding adoption of reusable packaging systems in food service.