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Conversal Tech Stack

Web design and digital marketing agency building custom WordPress and Laravel sites

Technology, Information and Internet Affligem, Vlaams Brabant 2–10 employees Founded 2011 Public Company
conversal.be LinkedIn

Conversal is a 13-year-old Belgian web design and marketing agency operating at 2–10 people, managing ~400 live client websites. The stack reveals a classic agency shape: WordPress and Laravel for sites, Figma/Adobe for design, Shopify for e-commerce, plus Google Ads/Meta Ads for paid campaigns. They're adopting Odoo for internal operations and actively taking on AI-adjacent work (AI audits, chatbots, workflow automation), yet report AI capabilities as a core gap—suggesting they're expanding service offerings faster than tooling can support.

Tech Stack 35 technologies

Core StackWordPress Laravel Figma Sketch Shopify Make Zapier n8n Python PostgreSQL Google Ads Meta Ads Canva Adobe Illustrator JavaScript PHP GitHub Copilot Bootstrap Adobe XD Odoo XML Git Odoo Studio Google Tag Manager Google Analytics 4 Looker Studio Photoshop HTML/CSS HTML CSS+4 more
AdoptingOdoo

What Conversal Is Building

◆Challenges

  • Ai capabilities lacking
  • Eliminating repetitive work
  • Reducing errors
  • Scaling processes
  • Inefficient business processes
  • Data migration challenges
  • Streamlining business processes
  • Optimizing backend performance

▲Active Projects

  • Wordpress projects
  • Laravel projects
  • Website development with ai-tools
  • Information architecture setup
  • Crm/erp integration
  • Ai audits for clients
  • Automation workflow development
  • Chatbot development
  • Odoo implementation
  • Odoo module customization

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Engineering
7
Marketing
4
Design
1

Seniority

Mid
8
Intern
3
Senior
1
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About Conversal

Conversal delivers web design, development, and digital marketing services to mid-market clients in Belgium. The agency builds custom websites and webshops (WordPress, Laravel, Shopify), manages SEO and paid media campaigns (Google Ads, Meta Ads, Google Analytics), and designs brand identity and creative assets. Recent project activity shows a shift toward automation and AI: chatbot development, Odoo ERP/CRM implementation, workflow automation via Make/Zapier/n8n, and client AI audits. The team is mid-level heavy (8 of 12 hires) with three interns, suggesting internal training and process scaling are active priorities.

HeadquartersAffligem, Vlaams Brabant
Company Size2–10 employees
Founded2011
Hiring MarketsBelgium

Frequently Asked Questions

What tech stack does Conversal use for website development?

WordPress, Laravel, Shopify, Figma, Adobe XD, HTML/CSS/JavaScript, PHP, and Git. For automation and integrations: Make, Zapier, n8n, and Odoo for internal operations.

What is Conversal currently working on?

WordPress and Laravel site builds, Shopify e-commerce, Odoo CRM/ERP integration, AI audits for clients, chatbot development, workflow automation via no-code tools, and backend performance optimization.

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