Performance marketing agency delivering SEO, paid media, and CRO across UK and global clients
Connective3 is a UK-based performance marketing agency founded in 2019 now scaling to 100+ marketers across three offices. The tech stack reveals a Google-centric approach—Analytics, Ads, Tag Manager, BigQuery—supplemented by SEO tools (Ahrefs, SEMrush, Screaming Frog) and Python for data work. The shift to GA4 and adoption of OneTrust and Shopify signals clients pushing for first-party data capture and e-commerce measurement, which aligns with their stated pain point around robust measurement frameworks and accurate data capture.
Connective3 delivers performance marketing services across SEO, paid media, content strategy, digital PR, social media, and conversion rate optimization. The agency works with established mid-market brands globally and measures success by client ROI and market share gains. Operations span Leeds (headquarters), London, and Manchester, with a team structure skewed toward marketing specialists and embedded data capability. The active project list—GA4 tracking, Shopify e-commerce instrumentation, consent management integration, and KPI frameworks—reflects both client-side technical implementation work and internal strategic planning around media forecasting and new business pitches.
Core stack includes Google Analytics, Ahrefs, SEMrush, and Screaming Frog for keyword research and site audits. They're actively migrating to Google Analytics 4 and use BigQuery and SQL for custom reporting and data modeling.
Active initiatives include GA4 tracking implementation, Shopify e-commerce enhanced tracking, consent management platform integration, media forecasting, and KPI framework definition for clients. Internal projects include a blog/vlog and new business pitch development.
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