Customer data platform and marketing automation for Southeast Asian businesses
ConnectX builds a CDP and marketing automation platform for mid-market businesses in Southeast Asia, anchored on Salesforce, AWS, and GCP. The tech stack reveals a full-stack web engineering operation (Java backend, React/Vue/Next.js frontend, Jenkins/GitHub Actions CI/CD), but hiring and pain-point data expose friction points: the company is actively recruiting across engineering and sales at steady velocity while flagging DevOps pipeline inefficiency and continuous delivery as internal blockers — a classic sign of scaling beyond current infrastructure automation.
ConnectX is a Customer Data Platform and marketing automation vendor founded in 2017, headquartered in Bangkok. The platform helps business owners and marketers drive revenue by centralizing customer data and enabling targeted engagement across digital channels. The company serves mid-market customers in Southeast Asia, offering integrations with Salesforce, ads tracking, customer engagement analytics, and agent routing. With 51–200 employees and a balanced hiring mix across engineering, sales, and marketing, ConnectX operates with mid-level individual contributors and is actively scaling.
ConnectX uses Salesforce, AWS, GCP, Heroku, Jenkins, GitHub Actions, Java, JavaScript, Vue, React, Next.js, Angular, Selenium, and Jest. The architecture combines Salesforce for CRM/integration, cloud providers for infrastructure, and a modern JavaScript-heavy frontend stack.
Current projects include centralized monitoring system, cloud infrastructure provisioning, big data technology and infrastructure implementation, and CDP/marketing tech solution implementation for clients.
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