COFFEE FRIEND Tech Stack

Omnichannel coffee retailer operating across 9 European markets

Retail Kaunas, Kauno m. 201–500 employees Founded 2010 Privately Held

Coffee Friend operates a distributed omnichannel retail business across nine European countries under locally branded names (Coffee Friend, Kavos Draugas, Kafijas Draugs, KohviSemu, Kahvikaveri, Przyjaciele Kawy, and others), selling coffee beans and machines through web and marketplace channels. The tech stack leans heavily on marketplace integration (Linnworks, ChannelAdvisor, eBay) and performance marketing (Meta Ads, Google Ads, Hotjar) — a pattern typical of high-volume direct-to-consumer retailers managing inventory across fragmented sales channels. Current hiring focus spans marketing, engineering, and operations with emphasis on marketplace optimization and customer service automation, signaling scaling pressure from multi-channel expansion.

Tech Stack 17 technologies

Core StackAWS Meta Ads Google Ads Freshdesk Zendesk Intercom Windows Server Active Directory Linnworks ChannelAdvisor eBay Meta Ads Manager Google Analytics 4 Hotjar Pixel Meta Pixel Kustomer

What COFFEE FRIEND Is Building

◆Challenges

Integrating marketplaces with internal systems
Optimizing marketplace processes
Scaling meta ads budgets
Optimizing campaign performance
International market growth
Scaling campaigns across eu markets
Optimizing roi across multiple channels
Reducing manual work in customer service
Improving response times
Ensuring consistency across markets

▲Active Projects

Marketplace integration projects
New marketplace go-live plans
Ugc influencer content and cro testing
International growth projects
Creative-first meta ads strategy
Creative testing frameworks
Google ads ecosystem management
Customer service automation end to end
Strengthen recruitment process
Smooth onboarding integration

Hiring Activity

Steady7 roles · 3 in 30d

Department

Marketing

Engineering

Finance

Ops

Support

Seniority

Lead

Mid

Senior

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About COFFEE FRIEND

Coffee Friend is a European omnichannel retailer founded in 2010, headquartered in Kaunas, Lithuania, with 201–500 employees. The business sells specialty roasted coffee beans and coffee machines across nine European markets, each operating under locally adapted brand names to match regional preferences. Distribution spans owned e-commerce properties, third-party marketplaces (eBay integration visible in stack), and direct sales. The company prioritizes high-quality sourcing and customer experience. Current operational focus includes integrating disparate marketplaces with internal order and inventory systems, scaling paid advertising across Meta and Google, and automating customer service workflows across multiple markets simultaneously.

HeadquartersKaunas, Kauno m.

Company Size201–500 employees

Founded2010

Hiring MarketsLithuania

Frequently Asked Questions

What tech does Coffee Friend use for omnichannel operations?

Linnworks for inventory, ChannelAdvisor for marketplace management, eBay and Meta for sales channels, Google Analytics 4 for measurement, Zendesk and Intercom for support, and AWS for infrastructure.

What is Coffee Friend working on in 2024?

Key projects include marketplace integration work, scaling Meta ads budgets, automating customer service, international market expansion across EU, and implementing creative testing frameworks for ads performance optimization.