CMI Media Group Tech Stack

Healthcare media agency specializing in pharmaceutical and wellness marketing

Advertising Services Philadelphia, PA 1,001–5,000 employees Founded 1989 Privately Held

CMI Media Group is a WPP-owned media agency focused exclusively on healthcare, wellness, and pharmaceutical clients. The stack reveals a traditional media-buying operation: heavy reliance on Facebook Business Manager, Google Ads 360, The Trade Desk, and DV360, paired with analytics tools (Domo, Tableau, Power BI) and basic data infrastructure (SQL, Python, R). The hiring mix is heavily skewed toward marketing (114 of 146 active roles), with a small data team (8 roles), signaling a sales-and-execution-led org where analytics remains a support function rather than a strategic lever.

Tech Stack 35 technologies

Core StackGoogle Analytics The Trade Desk AWS Google Ads Power BI Tableau Python Facebook Business Manager Twitter LinkedIn Google Meta TikTok Microsoft Office Bing Ads Adobe Analytics Search Ads 360 Google Ads 360 IQVIA X Domo Instagram Facebook Ads Manager Excel PowerPoint R SQL DV360 Microsoft Access MicroStrategy+5 more

What CMI Media Group Is Building

◆Challenges

Compliance with fda regulations in pharma social media
Compliance with healthcare regulations
Simplifying complex marketing challenges
Improving technology stack
Optimizing programmatic advertising strategies
Optimizing marketing spend effectiveness
Modernizing communications planning
Legal review process for social media
Transforming traditional communications planning
Cost containment opportunities

▲Active Projects

Measurement plan and dashboard design
Full-funnel integration across sem, seo, social
Sem campaign optimization
Test-and-learn initiatives
A/b landing page testing
Measurement framework development
Automated bid management rule implementation
Original research whitepapers
Channel-level media strategy development
Lead strategic transformation

Hiring Activity

Decelerating150 roles · 20 in 30d

Department

Marketing

114

Data

Ops

Product

Executive

Finance

Operations

Seniority

Senior

Director

Manager

Junior

Mid

Lead

Notable leadership hires: Team Lead, Innovation Director

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About CMI Media Group

CMI Media Group is a full-service media agency owned by WPP, operating since 1989. The firm specializes in media planning, buying, and direct response for pharmaceutical, health, and wellness brands. Their service suite spans audience strategy and insights, data analytics, media investment, and customer experience. The company operates seven US offices and maintains a workforce of 1,001–5,000 employees. Current hiring is concentrated in marketing roles, with smaller teams in data, operations, and product, reflecting a client-service and media-execution focus rather than platform or technology development.

HeadquartersPhiladelphia, PA

Company Size1,001–5,000 employees

Founded1989

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What is CMI Media Group's tech stack?

CMI uses Facebook Business Manager, Google Ads 360, The Trade Desk, DV360, and LinkedIn for media execution; Google Analytics, Adobe Analytics, Domo, Tableau, and Power BI for measurement; and SQL, Python, and R for data work. IQVIA and MicroStrategy are also in use.

Where is CMI Media Group headquartered?

Philadelphia, PA. The company operates seven office locations across the United States and also hires in Canada.