Digital customer experience platform for automotive retailers across 82 countries
CitNOW Group operates a portfolio of automotive customer engagement and retail management products deployed across 19,500+ installations globally. The tech stack (Vue, TypeScript, Java, Spring Boot, MySQL, Elasticsearch, Salesforce) reflects a mature backend-heavy architecture now shifting toward React Native and modern testing frameworks—a move aligned with their active projects around CRM modernization and hybrid mobile development. The hiring profile skews heavily toward senior engineers and technical leads focused on architecture strategy and data platform work, suggesting post-acquisition consolidation and a push to unify fragmented product tooling.
CitNOW Group comprises eight software brands serving automotive retailers and their customers across the sales and aftersales lifecycle. The group's products digitize customer interactions through personalized communication platforms, customer management tools, and retail operations systems, generating data and insights for dealerships. With operations in 82 countries and over 19,500 active installations, CitNOW functions as a portfolio company managing multiple acquired brands (Auto Imaging, dealerdesk, Dealerweb, Quik, RTC, Vehicle Vision, Web1on1) alongside the core CitNOW platform. Current strategic focus centers on consolidating legacy systems, implementing group-wide architecture governance, and migrating from older Vue-based frontends toward React Native mobile development.
Vue, TypeScript, Vuetify, Java, Spring Boot, MySQL, Elasticsearch, JUnit, Mockito, Jest, and Salesforce form the core stack. The company is actively adopting React Native and Detox for hybrid mobile development while standardizing Jest for testing.
Wokingham, Berkshire, United Kingdom. The company was founded in 2021 and operates globally across 82 countries with a 201–500 employee workforce.
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