Circles Tech Stack
SaaS platform enabling telco operators to launch digital brands and transform into tech companies
Circles builds a SaaS platform for telecom operators to spin up digital-first brands, operating at scale across 14 countries with customers including KDDI, Etisalat, AT&T, and Telkomsel. The company runs dual revenue streams—a SaaS licensing model plus two owned brands (Circles.Life in Singapore, Jetpac for travel eSIM)—which explains the broad hiring profile: engineering and product teams scaling the platform, while marketing and sales drive go-to-market for both operator partnerships and consumer brands. Active projects around MENA expansion and new brand launches indicate aggressive geographic and product-line growth, though cost efficiency appears on the pain-point list, suggesting margin pressure as they scale internationally.
Tech Stack 63 technologies
What Circles Is Building
◆Challenges
- Launching new digital telco brand
- Expanding into new international markets
- Cost efficiency
- Improving financial governance
- Customer acquisition and retention
- Pricing strategy
- System optimization opportunities
- Seamless integration with local telco partners
- Identifying new business opportunities
- Customer friction
▲Active Projects
- Financial reporting for new digital telco brand in mena
- New digital telco brand launch in mena region
- Right-sizing optimization
- Strategic partnership development
- Campaign performance review
- Onboarding program
- Engagement and communications initiatives
- Visual identity across campaigns, product, and socials
- Vendor governance framework
- Pricing strategy implementation
Hiring Activity
Department
Seniority
Notable leadership hires: Sales Director, Design Director, Head of Product, Marketing Head, Commercial Head
