Choice Hotels International Tech Stack

Franchisor platform for 22 hotel brands across 7,500+ properties

Hospitality North Bethesda, Maryland 1,001–5,000 employees Public Company

Choice Hotels operates a multi-brand franchise network spanning nearly 7,500 hotels in 45 countries. Their tech stack—Salesforce, Workday, Tableau, AWS, Java, Spring Boot, React, PostgreSQL—reflects a mature backend infrastructure paired with modern frontend tooling. Current hiring velocity is accelerating with operations dominating (25 roles) over engineering (14), signaling heavy focus on franchise support and revenue operations over platform modernization.

Tech Stack 101 technologies

Core StackSalesforce Workday Tableau Okta Java Python React PostgreSQL AWS Spring Next.js Tailwind CSS TypeScript JavaScript Swift Kotlin Linux Medallia Concur Spring Boot Outlook Excel PowerPoint Word React Testing Library HTML CSS Oracle Fusion Cloud Microsoft Office Git+71 more

What Choice Hotels International Is Building

◆Challenges

Performance gaps in revenue
Operational execution gaps
Enhancing guest experience
Improving platform resiliency
Low member engagement
Improving hotel operations profitability
Reducing risk exposure from data handling
Increasing property level profitability
Improving guest experience
Reducing aged receivables

▲Active Projects

Activating proprietary revenue generation programs
Brand program development
Implementation of revenue management systems
Market area strategic business plans
Brand program activation
Performance improvement strategy implementation
Rebrand openings
Implementing recommended solutions to drive hotel performance
Consultations to improve guest experience
Design and implement complex features

Hiring Activity

Accelerating85 roles · 40 in 30d

Department

Ops

Engineering

Marketing

Sales

Finance

Data

Operations

Seniority

Senior

Director

Manager

Junior

Mid

Staff

Notable leadership hires: Area Director, Renewals Director, Lead Generation Associate, Regional Area Director, Director SMB Local Markets

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About Choice Hotels International

Choice Hotels International is a publicly traded lodging franchisor with 22 brands ranging from economy to upper-upscale segments. The company operates through a franchise model, supporting nearly 630,000 rooms across franchise partners. Their platform layers include guest-facing systems (Choice Privileges rewards program, branded credit cards), franchise partner tools (revenue management, operations consulting, performance analytics), and internal operations infrastructure spanning corporate headquarters in North Bethesda, Maryland and regional centers in Scottsdale, Arizona and Minneapolis, Minnesota. Revenue generation, guest experience, and hotel profitability sit at the center of active strategy work.

HeadquartersNorth Bethesda, Maryland

Company Size1,001–5,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Choice Hotels use?

Choice Hotels runs Salesforce and Workday for CRM and HR; Tableau for analytics; AWS for cloud infrastructure; Java, Spring Boot, React, PostgreSQL, and Next.js for core applications; Okta for identity; and Oracle Fusion Cloud for finance operations.

Where is Choice Hotels headquartered?

Corporate headquarters is in North Bethesda, Maryland, with additional IT centers in Scottsdale, Arizona and Minneapolis, Minnesota. All active hiring is in the United States.