Chili Tech Stack

Latin American digital performance agency across SEO, paid media, and conversion optimization

Advertising Services Panama City, Panama 51–200 employees Founded 2019 Privately Held

Chili is a performance marketing agency serving Latin American companies across Spanish, Portuguese, and English markets. The stack reveals a services-delivery model: HubSpot + ClickUp for client/project management, Semrush + Ahrefs + Similarweb for SEO/competitive intel, Google Ads + Meta Ads for paid execution, and design tools (Figma, Sketch, Canva) for creative. Hiring momentum is concentrated in marketing (29 roles) and sales (11), with active GTM expansion into Mexico and simultaneous focus on internal automation—suggesting the agency is scaling client delivery while reducing operational friction.

Tech Stack 46 technologies

Core StackHubSpot Google Ads Meta Ads ClickUp Adobe Illustrator Figma Sketch JavaScript WordPress Canva Microsoft Office LinkedIn Sales Navigator ChatGPT Semrush Similarweb Ahrefs PowerPoint Excel Word Photoshop UXPin Balsamiq HTML5 HTML CSS Webflow Unbounce Adobe Google Workspace LinkedIn+16 more

What Chili Is Building

◆Challenges

Closing new business opportunities
Tight deadline compliance
Prevent churn
Expanding into new markets
Optimizing omnichannel performance campaigns
Complex growth challenges
Maximizing roi/roas
Manual hr processes
Increasing customer lifetime value
Operational inefficiencies

▲Active Projects

Go-to-market strategy for mexico
Hr automation and process improvement
Projetos de inovação reais com foco em inteligência artificial
High-impact performance campaigns
Ppc campaign optimization
Omnichannel performance campaigns
A/b testing across platforms
Landing page optimization
Paid media campaign design
Automation of reporting workflows

Hiring Activity

Steady55 roles · 20 in 30d

Department

Marketing

Sales

Ops

Engineering

Data

Design

Finance

Seniority

Mid

Intern

Manager

Senior

Director

Junior

Notable leadership hires: Digital Account Director

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About Chili

Chili operates a full-service digital performance agency from Panama City, offering SEO, PPC, conversion rate optimization, CRM, and marketing automation to mid-market companies across Latin America. The company serves both international brands entering the region and local enterprises seeking growth through data-driven campaigns. Active project work spans omnichannel campaign optimization, A/B testing, landing page optimization, and paid media strategy. Internal operations are under active modernization: HR automation and reporting-workflow automation are live initiatives, reflecting growth pains common in 51–200-person agencies managing multi-country execution.

HeadquartersPanama City, Panama

Company Size51–200 employees

Founded2019

Hiring MarketsPanama, Colombia, Argentina, Brazil, Mexico

Frequently Asked Questions

What tech stack does Chili use for campaign management?

HubSpot (CRM/automation), ClickUp (project management), Semrush and Ahrefs (SEO/keyword research), Google Ads and Meta Ads (paid media), plus design tools including Figma, Sketch, and Canva.

What countries does Chili operate in?

Headquartered in Panama City. Active hiring and GTM operations in Panama, Colombia, Argentina, Brazil, and Mexico, with current expansion focus on the Mexican market.