Multi-brand fashion retail operating 700+ stores with omnichannel commerce
Charles & Keith Group operates two premium fashion brands (CHARLES & KEITH and PEDRO) across 700+ physical stores and digital channels, anchored on Salesforce Commerce Cloud, AWS, and a modern design-to-commerce stack (Centric PLM, Contentstack, Apache Flink, MaxCompute). The hiring mix skews heavily toward marketing and HR roles, with a smaller engineering footprint, reflecting a retail-operations-first organizational structure; the active project list (inventory optimization, process automation, KPI design, employer branding) and pain points (stockouts, excess inventory, IT system productivity, outdated data architecture) indicate the group is maturing internal operational systems while scaling its store and community presence.
Charles & Keith Group is a Singapore-headquartered fashion retailer founded in 1996, operating over 700 stores and digital properties across multiple countries. The company manages two brands: CHARLES & KEITH, focused on footwear, bags, and accessories for women; and PEDRO, targeting modern style-conscious consumers. The group employs roughly 4,000 people globally and serves a distributed geographic footprint (hiring from India, Singapore, Japan, UK, and China). Its commerce stack runs on Salesforce Commerce Cloud with supporting infrastructure across AWS, Alibaba Cloud, and GCP; design workflows leverage Adobe (Photoshop, Illustrator, Premiere Pro) and Centric PLM for product lifecycle management.
Salesforce Commerce Cloud for storefront and order management, Contentstack for content management, Apache Flink and MaxCompute for data processing, and AWS/Alibaba Cloud/GCP for infrastructure. Design tools include Adobe Creative Suite and Centric PLM for product development.
Active initiatives include process optimization and automation, inventory balance optimization, IT system improvements, performance marketing campaigns, KPI design, employer branding, sustainability strategy, and retail shop-fitting projects. Challenges center on minimizing stockouts/excess inventory and scaling data infrastructure.
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