Partner marketing automation platform for channel go-to-market
Channext automates partner-driven marketing workflows using PHP/Laravel + Vue on the backend and RabbitMQ for async processing. The company is explicitly building an SDR team while scaling partner onboarding and social-posting infrastructure—a hiring pattern that reveals simultaneous investment in direct demand generation and platform reliability. Core pain points center on partner acquisition and retention, paired with technical scaling challenges in legacy code modernization.
Channext is a partner marketing automation platform that helps vendors manage promotional activities across their partner networks. The product enables partners to publish branded content—social posts, webpages, campaign materials—with minimal friction, generating end-user demand at scale. Founded in 2018 and based in Utrecht, the company operates as a lean, privately held organization focused on channel go-to-market motions. Current operations span sales and customer success (8 roles), marketing (3), and a small engineering team (2), with active hiring concentrated in the Netherlands.
Channext builds on PHP and Laravel for backend services, Vue and Nuxt for frontend, RabbitMQ for message queuing, and integrates HubSpot, LinkedIn Ads, and Google Workspace for operations and demand gen.
Active projects include building an SDR team, improving social-posting reliability and scalability, partner onboarding automation for a new platform, content personalization, and demand generation campaigns.
Other companies in the same industry, closest in size