MENA digital marketing agency specializing in performance marketing and creative production
Chain Reaction is a Publicis Groupe-owned agency operating across the MENA region with offices in Dubai, Amman, Cairo, Abu Dhabi, and Riyadh. The tech stack reflects a traditional agency operating model: Google Analytics, SEMrush, Ahrefs, and Meta/Google/TikTok ad platforms dominate, paired with Adobe Creative Suite for design and video work. The hiring mix is heavily weighted toward marketing (42 roles) and design (16), with active recruitment for SEO directors and creative leadership, suggesting they're scaling performance-driven service lines amid high-volume campaign management challenges.
Notable leadership hires: SEO Director, Art Director, Video Production Director, Account Director, Client Director
Chain Reaction delivers integrated digital marketing solutions across performance marketing, SEO, creative, social media, and video production to regional clients in the MENA market. The agency employs 201–500 people and operates from five offices across the UAE, Egypt, Saudi Arabia, and Jordan. Core capabilities span paid search and social campaigns (Google Ads, Meta, TikTok), organic search optimization, branded content production, and performance reporting. Recent hiring activity focuses on senior-level marketing and design roles, indicating expansion in client services and production capacity.
Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads Manager, TikTok, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects), WordPress, and Looker Studio for reporting. Recently adopted Google Analytics 4 and Firebase.
Active recruitment in United Arab Emirates, Egypt, Saudi Arabia, Jordan, and Lebanon. Current open roles focus on senior marketing specialists, art directors, video production directors, and account management positions.
Performance marketing on paid channels, SEO strategy and optimization, social media management, video production and commercials, branded content, and performance reporting with ROI analysis.
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