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Carwow Tech Stack

Online car marketplace connecting buyers, sellers, and dealers across Europe

Technology, Information and Internet London, London 201–500 employees Founded 2013 Privately Held
carwow.co.uk LinkedIn

Carwow operates a multi-sided marketplace for car buying and selling, with presence across the UK, Germany, Spain, and Portugal. The tech stack reveals a sales-operations engine: Salesforce (Sales Cloud + Service Cloud) sits at the center, backed by PostgreSQL and Ruby on Rails, with emerging data infrastructure (BigQuery, dbt, Snowflake, Looker) and workflow automation (Retool, Zapier, Apache Airflow). Hiring is heavily weighted toward sales (20 roles) and marketing (9), with only 1 engineering position open—indicating the product is mature and the company is now focused on dealer acquisition and platform adoption rather than core platform development.

Tech Stack 35 technologies

Core StackSalesforce Ruby on Rails PostgreSQL Heroku Terraform Python Ruby Retool Asana JavaScript Okta NetSuite Google Ads dbt BigQuery Looker Snowflake Salesforce Sales Cloud Service Cloud HAML SASS Hotwire DV360 Bing Hibob WhatsApp JAMF Bing Ads Google Search Console Botify+1 more
AdoptingRetool Zapier Apache Airflow Google Apps Script Hightouch

What Carwow Is Building

◆Challenges

  • Increasing platform adoption
  • Dealer engagement
  • Improving dealer roi
  • Increasing lead conversion
  • Workflow bottlenecks
  • Expanding depth and breadth of partnerships
  • Dealer churn
  • Automating seo tasks with ai
  • Slow time-to-insight
  • Improving leasing and stock pipelines

▲Active Projects

  • Sell my car platform adoption
  • Onboarding and training of new dealerships
  • Buying platform adoption
  • Creating partnership pitch decks
  • Dbt data models on bigquery
  • Optimizing offers in configurator
  • Sell my car online auction
  • Get your car & sell my car
  • Tier-1 acquisition strategy
  • Retool-based internal automation projects

Hiring Activity

Accelerating45 roles · 30 in 30d

Department

Sales
20
Marketing
9
Support
4
Ops
3
Product
2
Customersuccess
1
Data
1
Engineering
1

Seniority

Mid
14
Junior
10
Manager
7
Senior
7
Intern
4
Lead
2
Director
1

Notable leadership hires: Events Lead, Partner Success Director

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About Carwow

Carwow is a car marketplace that serves three constituencies: consumers buying or selling vehicles, dealers filling their forecourts, and the company's own partner network. The platform offers reviews, transparent pricing, dealer matching, and logistics (including a "sell my car online auction" offering). The company operates from London with over 350 employees across four countries. Active projects focus on increasing adoption of the buying and selling platforms, onboarding new dealerships, optimizing deal configurations, and expanding partnership depth. Current friction points include dealer churn, slow conversion from lead to sale, and difficulty scaling dealer engagement.

HeadquartersLondon, London
Company Size201–500 employees
Founded2013
Hiring MarketsUnited Kingdom, Portugal, Germany, Spain

Frequently Asked Questions

What is Carwow's tech stack?

Carwow uses Salesforce (Sales Cloud and Service Cloud), Ruby on Rails, PostgreSQL, Heroku for infrastructure, and data tools including BigQuery, dbt, Snowflake, and Looker. Recently adopting Retool, Zapier, and Apache Airflow for automation.

Where is Carwow headquartered and how many employees?

Carwow is headquartered in London, UK, with over 350 employees across the United Kingdom, Germany, Spain, and Portugal as of 2013 founding.

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How this profile is built

Carwow's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.