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Company profile

Carwow Tech Stack

Online car marketplace connecting buyers and sellers with dealer networks

Technology, Information and Internet London, London 201–500 employees Founded 2013 Privately Held
carwow.co.uk LinkedIn

Carwow runs a car buying and selling marketplace on a Ruby on Rails, PostgreSQL and Heroku core, with Hotwire on the front end and Terraform for infrastructure. A heavy CRM and lifecycle layer (Salesforce, Braze, Iterable, Klaviyo) plus a sales-led hiring mix point to dealer acquisition as the growth engine. Pricing accuracy, ratebook tooling and LLM-based document verification dominate current job posts, alongside newly adopted Retool and Zapier for internal automation.

Tech Stack 41 technologies

Core StackSalesforce NetSuite Looker Tableau Iterable Braze Klaviyo Mailchimp Ruby on Rails PostgreSQL Heroku Terraform Ruby Retool Asana JavaScript Python Okta Google Ads WhatsApp Bing Salesforce Sales Cloud Service Cloud Hibob Salesforce Marketing Cloud HAML SASS Hotwire DV360 Jamf+7 more
AdoptingRetool Zapier Google Apps Script

What Carwow Is BuildingChallenges and projects from their job posts

◆Challenges

  • Keeping vehicle pricing accurate and competitive
  • Improving dealer partner performance and ROI
  • Identifying supply gaps in the marketplace
  • Improving marketing spend efficiency
  • Expanding depth and breadth of partnerships
  • Managing complex operational workflows

▲Active Projects

  • Sell My Car platform
  • Pricing models, tooling and custom ratebooks
  • LLM-powered automated document verification
  • GenAI initiative
  • Personalised recommendation engine
  • Automated bidding strategy implementation

Hiring Activity

Steady40 roles · 10 in 30d

Department

Sales
15
Marketing
7
Ops
4
Support
3
Data
2
Finance
2
HR
2
Product
2

Seniority

Mid
15
Senior
10
Junior
5
Director
3
Intern
3
Lead
2
Manager
2
Staff
1

Notable leadership hires: Business Director

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About Carwow

Carwow is a London-headquartered online destination for changing cars, founded in 2013 and privately held. Consumers use it to research new cars, compare dealer prices and sell their existing vehicle, while dealers use the platform to reach buyers and move stock. The company employs 201–500 people and operates across the United Kingdom, Germany, Spain and Portugal. Its content footprint includes car reviews and a YouTube presence alongside the transactional marketplace.

HeadquartersLondon, London
Company Size201–500 employees
Founded2013
Hiring MarketsUnited Kingdom, Portugal, Germany

Frequently Asked Questions

What tech stack does Carwow use?

Carwow builds on Ruby on Rails, Ruby, PostgreSQL, Heroku, Hotwire and Terraform, with Salesforce, NetSuite, Looker, Tableau, Braze and Iterable on the business side. It is adopting Retool, Zapier and Google Apps Script.

What is Carwow working on?

Job posts point to the Sell My Car platform, pricing models and ratebook tooling, a GenAI initiative, LLM-powered document verification and a personalised recommendation engine.

What countries does Carwow hire in?

Carwow hires in the United Kingdom, Portugal and Germany, with a mix weighted toward sales and marketing roles alongside ops, support, data and product.

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How this profile is built

Carwow's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.