C

Carwow Tech Stack

Online car marketplace connecting buyers, sellers, and dealers across Europe

Technology, Information and Internet London, London 201–500 employees Founded 2013 Privately Held

Carwow operates a two-sided marketplace for car buying and selling, with presence across the UK, Germany, Spain, and Portugal. The tech stack is enterprise-heavy—Salesforce, PostgreSQL, Ruby on Rails—and actively adopting Retool and Zapier, suggesting a push toward internal automation and workflow optimization. Sales hiring (18 roles) outpaces engineering (5 roles) by 3.6x, reflecting a sales-led growth model focused on dealer partnerships and customer acquisition.

Tech Stack 28 technologies

Core StackSalesforce Ruby on Rails PostgreSQL Heroku Terraform Ruby Retool Asana JavaScript Python Okta Salesforce Sales Cloud Service Cloud HAML SASS Hotwire LinkedIn SQL Excel DV360 Google Bing Hibob JAMF Google Workspace WhatsApp

AdoptingRetool Zapier Google Apps Script

What Carwow Is Building

◆Challenges

Increasing platform usage
Optimizing partner performance
Achieving revenue targets
Identifying partner workflow bottlenecks
Expanding depth and breadth of partnerships
Removing friction
Replacing redundant tools
Reducing call escalations
Growth levers
Paving future of oem & media business

▲Active Projects

Salesforce adoption
Sell my car platform
Sell-my-car platform activation
Tier-1 acquisition strategy
Creating partnership pitch decks
Delivering marketing campaigns with manufacturers
Brand experiences or retailer engagement
Improving leasing and stock processes
Building automation tools
Optimizing offers in configurator

Hiring Activity

Steady55 roles · 20 in 30d

Department

Sales

18

Marketing

12

Engineering

5

Support

5

Ops

4

Data

2

Design

2

HR

2

Seniority

Senior

15

Junior

14

Mid

14

Manager

6

Lead

3

Intern

2

Director

1

Notable leadership hires: Account Director, Head of Sales

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About Carwow

Carwow is an online car marketplace that connects private buyers, sellers, and dealer networks. The platform serves both consumer-facing services (car reviews, buying guides, sales channels) and a dealer-side business providing lead generation and forecourt management tools. Operating across four European countries with over 350 employees, the company generates revenue through dealer partnerships and consumer transactions. Active projects span Salesforce platform consolidation, dealer activation campaigns, OEM partnerships, and leasing optimization—indicating focus on deepening dealer relationships and expanding product offerings beyond new-car sales.

HeadquartersLondon, London

Company Size201–500 employees

Founded2013

Hiring MarketsUnited Kingdom, Spain, Portugal, Germany

Frequently Asked Questions

What tech stack does Carwow use?

Carwow runs on Ruby on Rails and PostgreSQL, with Salesforce (Sales Cloud, Service Cloud) for CRM operations. They use Heroku for deployment, Terraform for infrastructure, and Retool/Zapier for automation workflows.