Premium spirits importer and distributor for the Indian market
Cartel Bros imports and distributes global premium liquor brands in India, operating a sales and marketing-heavy organization scaling its field infrastructure. Active hiring in sales (6 roles) and marketing (4 roles) reflects a distribution-led growth model, while concurrent projects in SFA rollout, sales reporting, and in-market activations reveal a company building operational systems to manage outlet coverage and demand forecasting—core pain points in a fragmented alcoholic beverages market.
Notable leadership hires: Marketing Head
Cartel Bros curates a portfolio of globally recognized premium spirits for the Indian market, handling import, brand launch, and distribution. The company operates across sales, marketing, design, and operations, with recent hiring concentrated in sales and marketing roles at mid and manager levels. Active projects span sales force automation deployment, in-store activation programs, trade promotion management, and integrated marketing campaigns. Primary operational challenges include consistent product availability, smooth order flow through the distribution network, accurate demand planning, and expanding outlet coverage in a highly competitive segment.
Cartel Bros uses Microsoft Office suite (Excel, Word, PowerPoint), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, Final Cut Pro, plus Instagram and LinkedIn for brand presence.
Projects include SFA system rollout, sales reporting infrastructure, in-store activation and sampling programs, trade promotion deployment, MIS system implementation, and 360° integrated marketing campaigns.
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