Mobile apps studio focused on user acquisition and retention optimization
Carrots builds consumer mobile apps with a data-driven growth engine. The tech stack—AppsFlyer, Amplitude, RevenueCat, BigQuery, dbt, plus ML tools (scikit-learn, XGBoost, PyTorch)—reveals a company optimizing unit economics through predictive modeling and performance marketing. Active projects cluster tightly around churn reduction, LTV forecasting, and creative testing loops, while pain points (scaling paid growth, capital-efficient acquisition, incomplete event tracking) point to a team solving for payback period and retention as core constraints.
Carrots is a Barcelona-based mobile apps studio founded in 2020. They develop consumer-facing applications across iOS and Android, with go-to-market strategy built around paid user acquisition (Google Ads, Meta Ads, Apple Search Ads, TikTok) and organic growth (ASO, organic TikTok). The company operates a lean team of roughly 50 people, with a notable concentration in data, design, and product roles. Their operational focus spans the full funnel: creative production and testing (using Adobe Premiere Pro, CapCut, After Effects), performance measurement (Amplitude, Looker), and subscription monetization via RevenueCat.
Analytics: Amplitude, BigQuery, Looker, AppsFlyer. Monetization: RevenueCat, Firebase. ML/modeling: scikit-learn, XGBoost, LightGBM, PyMC, TensorFlow. Creative: Adobe Premiere Pro, After Effects, CapCut. Performance marketing: Google Ads, Meta Ads, Apple Search Ads, TikTok.
Core projects: churn modeling, LTV prediction, pricing and retention forecasting, creative testing frameworks, and data-to-creative feedback loops. Marketing initiatives include Apple Search Ads pilots and organic TikTok growth.
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