Canela Media Tech Stack

Multicultural streaming and audience data platform for Hispanic media buyers

Advertising Services New York, NY 51–200 employees Founded 2019 Privately Held

Canela Media operates a portfolio of audience solutions centered on Canela.TV (AVOD streaming), proprietary audience data, and branded content services targeting U.S. Hispanic audiences. The tech stack is heavily weighted toward ERP (NetSuite, SAP, Oracle) and design tools (Adobe suite), with no adoption of modern analytics or martech tools visible—typical of a media operator prioritizing operational infrastructure and creative production over data-driven targeting at scale. Hiring velocity is accelerating in marketing and finance, alongside pain points in sales capture (winning new business, RFP workflows) and cross-border compliance, suggesting expansion into new markets and operational complexity.

Tech Stack 11 technologies

Core StackNetSuite SAP Adobe InDesign Adobe Photoshop Adobe Illustrator Microsoft Office Excel Oracle NetSuite VPAID DSP PowerPoint

What Canela Media Is Building

◆Challenges

Winning new business
Strengthening hr foundations
Ensuring people operations run seamlessly
Maintaining compliance across multiple jurisdictions
Compliance with us gaap
Ensuring compliance with tax regulations
Managing cross-border tax receipts

▲Active Projects

Advertising proposal creation
Media plan development for u.s. national sales team
Rfp response deck creation
Global policy creation and revisions
Annual acknowledgements for country-specific offices
Oversee payroll and year-end reporting
Marketing deck design

Hiring Activity

Accelerating8 roles · 6 in 30d

Department

Marketing

Finance

Seniority

Mid

Lead

Manager

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About Canela Media

Canela Media is a media and technology company specializing in multicultural audience solutions, with a focus on reaching U.S. Hispanic demographics. The core product portfolio includes Canela.TV (a free, ad-supported streaming service with on-demand and live channels), Canela Audience Solutions (an OTT-first data platform for precision targeting), Club Canela (an in-app rewards program), and Canela Studios (branded content services). Founded in 2019, the company operates with 51–200 employees based in New York, with hiring expansion into Mexico and Argentina. Revenue is generated through advertising on the streaming platform, audience licensing, and branded content production.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2019

Hiring MarketsMexico, United States, Argentina

Frequently Asked Questions

What tech stack does Canela Media use?

Primary tools: NetSuite and SAP for ERP, Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office, and ad-tech infrastructure (VPAID, DSP). No modern data warehousing, BI, or CDP tooling detected.

What is Canela Media working on?

Focus areas include advertising sales workflows (proposal creation, media planning, RFP decks), HR operations, compliance and payroll across multiple countries, and marketing collateral design. Pain points suggest active effort on winning new business and cross-border tax/compliance management.