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Pascual Tech Stack

Spanish food and beverage manufacturer scaling sales ops and manufacturing excellence

Food and Beverage Services Madrid 1,001–5,000 employees Founded 1969 Privately Held

Pascual is a family-owned Spanish food and beverage company (1,001–5,000 employees, founded 1969) running a Salesforce + SAP stack while actively hiring across sales, marketing, and manufacturing. The project backlog reveals dual operational focus: CRM deployment and ERP integration work alongside ISO 45001 compliance and kaizen-driven process optimization—signaling a company modernizing commercial infrastructure while tightening factory safety and efficiency. Mid-to-senior hiring velocity suggests scaling post-acquisition integration and cross-functional operations.

Tech Stack 12 technologies

Core StackSalesforce Power BI Python pandas AutoCAD SAP Salesforce Sales Cloud DAX SQL SAP PM Microsoft Project Microsoft 365

What Pascual Is Building

◆Challenges

Reducing workplace accidents
Improving organizational efficiency
Minimizing downtime
Optimizing processes
Meeting profitability targets
Optimizing resource allocation
Improving commercial process efficiency
Integrating crm with erp
Adopting advanced crm capabilities
Reducing operational costs

▲Active Projects

Implement iso 45001 documentation
Integration and acquisition processes
Maintenance plan design and implementation
Failure diagnosis and solution proposal
External vendor coordination
Crm configuration and deployment projects
Salesforce roadmap development
Erp integration projects
Plan preventive activity
Kaizen blitz events

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales

7

Marketing

5

Engineering

3

Manufacturing

3

Ops

3

HR

2

Finance

1

Quality

1

Seniority

Mid

11

Senior

8

Director

3

Manager

2

Junior

1

Notable leadership hires: Industrial Production Director

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About Pascual

Pascual manufactures and distributes food and beverage products across Spain, with a portfolio spanning dairy, plant-based drinks, coffee, juice, and breakfast categories. The company operates as a 100% family-held organization with headquarters in Madrid. Current operational priorities center on three areas: commercial systems (Salesforce deployment, CRM-to-ERP integration), manufacturing reliability (ISO 45001 implementation, preventive maintenance planning, accident reduction), and organizational efficiency (process optimization, resource allocation, downtime minimization). Sales and marketing represent the largest hiring concentration, with concurrent investment in engineering and quality functions.

HeadquartersMadrid

Company Size1,001–5,000 employees

Founded1969

Hiring MarketsSpain

Frequently Asked Questions

What tech stack does Pascual use?

Salesforce (Sales Cloud), Power BI, SAP, SQL, Python, pandas, AutoCAD, and Microsoft 365. Primary focus is on Salesforce deployment and ERP integration projects.

Where is Pascual headquartered and where do they hire?

Headquartered in Madrid, Spain. All current hiring is in Spain. The company was founded in 1969 and operates as a privately held, family-owned organization.