CAIRORCS MEDIA Tech Stack

Italian media concession selling TV, print, digital, and events advertising

Advertising Services Milano 201–500 employees Founded 2021 Public Company

CAIRORCS MEDIA operates a cross-media advertising sales network across Italian owned properties (2 TV channels, 7 newspapers, 46 magazines, 30+ websites, 63 social profiles). The tech stack reveals a traditional media-sales operation: Excel, PowerPoint, and BI tools (Tableau, Power BI, Looker Studio) dominate, with programmatic tooling (DSP, Facebook Business Manager, GTM) layered on top. Active hiring is heavily skewed toward sales and junior roles, with projects focused on luxury campaign integration and floor-price modulation—signaling an emerging push toward programmatic sophistication in a legacy media-sales org.

Tech Stack 16 technologies

Core StackCanva JavaScript Python Tableau Power BI Excel PowerPoint Meta LinkedIn TikTok HTML Looker Studio SQL DSP Google Tag Manager Facebook Business Manager

What CAIRORCS MEDIA Is Building

◆Challenges

Acquiring new luxury clients
Market competition analysis
Client portfolio management
Expanding tv sales network
Evaluating media mix effectiveness
Optimizing campaign kpis
Developing new social media sponsorship opportunities

▲Active Projects

Cross media communication projects for tv, digital, print in triveneto
Cross-media luxury campaigns
Technology scouting
Scouting and evaluating new technologies
Integration of new ssp
Floor price modulation
Integrated cross-media storytelling
Cross-media campaign evaluation
Tv audience analysis
Advertising campaign evaluation

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Sales

Marketing

Seniority

Junior

Mid

Intern

Manager

Company intelligence

Find more companies like CAIRORCS MEDIA by tech stack, pain points and active projects

Get started free

About CAIRORCS MEDIA

CAIRORCS MEDIA is the advertising concession of Cairo Communication, formed in January 2021 from the merger of RCS Pubblicità and Cairo Pubblicità. The company sells advertising across two television channels, seven daily newspapers, 46 magazines, 30+ websites, over 50 annual events, and 63 social-media properties. Distribution is managed through a sales network of more than 200 agents across Italy, with particular strength in the Triveneto region. The company positions itself as offering integrated cross-media campaign planning and execution for national and regional advertisers targeting consumer and luxury segments.

HeadquartersMilano

Company Size201–500 employees

Founded2021

Hiring MarketsItaly

Frequently Asked Questions

What tech does CAIRORCS MEDIA use for advertising?

Primary tools include Excel, PowerPoint, Tableau, Power BI, and Looker Studio for reporting; Meta, LinkedIn, and TikTok for social; DSP and Facebook Business Manager for programmatic; and Google Tag Manager for tracking.

What advertising channels does CAIRORCS MEDIA offer?

TV (2 channels), newspapers (7), magazines (46), websites (30+), social media (63 profiles), events (50+ annually), and custom digital formats. Coverage spans regional and national audiences.