Bynder Tech Stack

Digital asset management platform with integrated marketing workflows

Software Development Amsterdam, North Holland 501–1,000 employees Founded 2013 Privately Held

Bynder operates a DAM platform serving 1.7M+ users across 3,700+ organizations, built on a polyglot stack (Java, Python, Scala) running on AWS with Kafka and Kubernetes for event-driven architecture. The company is actively adopting Salesforce Revenue Cloud while simultaneously managing a Salesforce platform re-architecture — a migration pattern that suggests operational complexity in scaling their sales motions. Hiring is sales-heavy (17 roles open), reflecting stated pain points around team expansion and EMEA scaling.

Tech Stack 24 technologies

Core StackJava Python Scala AWS Kafka Kubernetes Jenkins GitHub Actions Salesforce React PostgreSQL NetSuite Jira Optimizely SageMaker AWS Lambda Salesloft Akka CQRS Excel Craft CMS Bedrock

AdoptingSalesforce Revenue Cloud

What Bynder Is Building

◆Challenges

Low platform adoption
Scaling sales team
Sales team expansion
Low expansion pipeline
Managing renewal cycle end-to-end
Scaling across emea
Chaos of proliferating content
Improving legal workflow efficiency
Subscription renewal delays
Salesforce platform re-architecture

▲Active Projects

Event & program management
Partner-led programs
Product deep-dive workshops
Executive roundtables
Bynder connect
Supplier & vendor management
Evolution of asset domain
Drive strategic growth in large, complex accounts across emea
Lead-to-order cpq order-to-cash optimization
Building a positive, strong, results and team oriented culture in the melbourne office

Hiring Activity

Steady50 roles · 20 in 30d

Department

Sales

Engineering

Support

Marketing

Ops

Finance

Legal

Product

Seniority

Senior

Mid

Intern

Manager

Junior

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About Bynder

Bynder, founded in 2013 and headquartered in Amsterdam, builds a cloud-based platform for digital asset management and brand workflows. The product unifies content creation, storage, and distribution across marketing teams, enabling users to manage assets, organize workflows, and integrate with downstream martech ecosystems. With 500+ employees distributed across eight offices (Netherlands, USA, Spain, UK, Australia, UAE, Germany), Bynder serves mid-market and enterprise customers across retail, media, and consumer brands. Revenue is subscription-based; challenges include low platform adoption within accounts, renewal cycle management, and geographic expansion, particularly in EMEA.

HeadquartersAmsterdam, North Holland

Company Size501–1,000 employees

Founded2013

Hiring MarketsNetherlands, Spain, Australia, Germany, United Kingdom, United States

Frequently Asked Questions

What tech stack does Bynder use?

Java, Python, Scala, and Akka for backend services; React for frontend; PostgreSQL for data storage; Kafka for event streaming; AWS (including Lambda and SageMaker) for cloud infrastructure; Kubernetes and Jenkins for deployment.

Is Bynder adopting new enterprise software?

Yes. Bynder is actively adopting Salesforce Revenue Cloud and concurrently managing a Salesforce platform re-architecture, indicating a shift in how they're managing sales operations and customer lifecycle.