Buyerlink Tech Stack

Performance-based marketplace connecting businesses to qualified consumer demand

Advertising Services Walnut Creek, CA 51–200 employees Founded 2001 Privately Held

Buyerlink operates a performance auction marketplace that connects service providers (automotive, home services, insurance, real estate, solar) to qualified consumer demand at scale. The tech stack is heavily marketing-operations focused—Meta, TikTok, YouTube, Salesforce, Tableau, VWO—reflecting a paid-social-centric go-to-market. Current project velocity centers on paid social scaling, new vertical launches, and AI-powered creative tools, while pain points cluster around attribution tracking and lead-quality optimization in a high-volume, multi-channel environment.

Tech Stack 13 technologies

Core StackJira Google Analytics Tableau Salesforce Meta Instagram TikTok YouTube Runway Excel Facebook Ads Manager VWO SQL

What Buyerlink Is Building

◆Challenges

Team scaling
Accelerating paid social performance
Improving lead volume and quality
Launching new business vertical
Optimizing profitability
Growing sales in home services vertical
Aggressive growth plan
Accurate attribution tracking
High media budget management
Increasing conversion rates

▲Active Projects

New business vertical launch
Adopting ai-powered creative tools
Scaling growth marketing team
Paid social campaigns for home services
Multi-channel marketing strategy
Ai creative asset development
Paid social function scaling
Performance strategy evolution
Paid social strategy
Campaign optimization

Hiring Activity

Decelerating20 roles · 4 in 30d

Department

Marketing

Sales

Engineering

Ops

Seniority

Manager

Director

Lead

Senior

Mid

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About Buyerlink

Buyerlink operates an online auction marketplace where businesses bid for access to consumer intent signals—qualified leads, inbound calls, and pre-booked appointments—across seven service verticals. The platform conducts millions of auctions monthly using patented matching technology. The company serves mid-market and SMB buyers in automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech and media conglomerate. The organization spans six countries (United States, Canada, Argentina, Armenia, Germany, Ukraine) with headquarters in Walnut Creek, California.

HeadquartersWalnut Creek, CA

Company Size51–200 employees

Founded2001

Hiring MarketsUnited States, Canada, Syria

Frequently Asked Questions

What is Buyerlink's tech stack?

Buyerlink uses Meta, Instagram, TikTok, YouTube, Salesforce, Google Analytics, Tableau, VWO (visual testing), and SQL for core operations across marketplace auctions, paid social execution, and performance analytics.

Where is Buyerlink headquartered?

Buyerlink's global headquarters is in Walnut Creek, California. The company employs staff across the United States, Canada, Argentina, Armenia, Germany, and Ukraine.

What is Buyerlink currently working on?

Active priorities include launching a new business vertical, scaling the paid social marketing team, rolling out AI-powered creative asset tools, and optimizing performance strategy across home services and other established verticals.