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BURNHARD® Tech Stack

European D2C outdoor cooking brand scaling operations via automation and cloud infrastructure

Appliances, Electrical, and Electronics Manufacturing Düsseldorf, North Rhine-Westphalia 51–200 employees Founded 2012 Partnership

burnhard.com LinkedIn

BURNHARD is a Düsseldorf-based outdoor cooking equipment manufacturer that shifted to D2C in 2018 and now leads the European gas grill e-commerce segment. The tech stack reveals a dual operational focus: creative production (CapCut, Canva, Runway, Descript) paired with enterprise automation (Dynamics 365, Power Automate, n8n), and emerging cloud-native infrastructure (AWS, Azure, Infrastructure as Code). Hiring velocity is accelerating with finance and marketing roles dominating — signaling either margin pressure or aggressive scaling of go-to-market — while pain points center on supply-chain efficiency, creative output consistency, and financial forecasting, all being addressed through process automation, Power BI rollout, and chatbot development.

Tech Stack 28 technologies

Core StackCanva Adobe Premiere Pro Dynamics 365 Power Automate GitHub Copilot AWS CloudFormation Python Meta Ads Google Analytics n8n CapCut Runway Descript ChatGPT Microsoft Office Microsoft Dynamics 365 Excel Word PowerPoint Azure Bicep Microsoft 365 Azure Entra ID PowerShell Bash Pixel

AdoptingPower BI

What BURNHARD® Is Building

◆Challenges

Inefficient scm processes
Performance dips in creatives
Inconsistent content output
Scaling creative library
Process automation
Manual routine tasks
Liquidity forecasting
Scenario analysis
Foreign currency risk hedging

▲Active Projects

Process automation
Scalable creative library
Content format development
Powerbi reporting
Dynamics 365 integration
Chatbot development
Digitalization projects
Cloud infrastructure build
Iac implementation
Ai infrastructure deployment

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Finance

4

Marketing

2

Engineering

1

Logistics

1

Ops

1

Sales

1

Seniority

Intern

3

Mid

3

Junior

2

Manager

1

Senior

1

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About BURNHARD®

BURNHARD manufactures and sells gas grills, pizza ovens, smokers, and outdoor cooking accessories across European markets via direct-to-consumer channels. The company was founded in 2012 as a German equipment maker, then transitioned to a fully integrated D2C brand in 2018. Today it operates from Düsseldorf with 51–200 employees and competes primarily on product quality, customer engagement, and content-driven marketing. Current priorities include scaling creative production (video, imagery, written content) to support multi-market campaigns, automating supply-chain and finance workflows (liquidity forecasting, currency hedging), and building cloud infrastructure to support growth.

HeadquartersDüsseldorf, North Rhine-Westphalia

Company Size51–200 employees

Founded2012

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does BURNHARD use?

Creative tools (CapCut, Canva, Adobe Premiere Pro, Runway, Descript), Microsoft enterprise suite (Dynamics 365, Power Automate, Azure), Python scripting, AWS/Azure cloud, GitHub Copilot, and n8n for workflow automation. Recently adopting Power BI for reporting.