BURLEBO Tech Stack

Men's outdoor and athletic apparel brand scaling through data-driven marketing

Retail Apparel and Fashion Austin, TX 51–200 employees Founded 2015 Privately Held

BURLEBO is a Texas-based men's lifestyle apparel brand focused on fishing, hunting, and outdoor performance wear. The company is hiring aggressively in marketing (5 open roles) while building automation and API integrations—a pattern that suggests a shift from manual campaign management toward programmatic paid-media optimization. Pain points cluster around budget allocation, out-of-stock inventory, and converting marketing efforts into predictable revenue, indicating growth constraints typical of sub-$50M apparel companies moving beyond founder-driven operations.

Tech Stack 18 technologies

Core StackAdobe Illustrator Python JavaScript Shopify AWS Zapier Make Google Ads Google Analytics Photoshop Instagram Meta TikTok Pinterest NuOrder PLM LinkedIn TikTok Shop

What BURLEBO Is Building

◆Challenges

Budget pacing and allocation alignment
Scaling marketing department
Manual processes
System errors
Integration issues
Minimizing out-of-stock scenarios
Expanding category offerings
Building data-driven culture
Optimizing paid media performance
Align paid media strategy with revenue goals

▲Active Projects

Integrated marketing strategy
Data-driven marketing culture
Seasonal collections
Seasonal assortments
Automation tool development
Api integration
Data flow improvement
Seasonal sell-in programs
Quarterly business reviews
Paid media optimization

Hiring Activity

Accelerating10 roles · 9 in 30d

Department

Marketing

Product

Design

Engineering

Sales

Seniority

Mid

Director

Senior

Notable leadership hires: Marketing Director

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About BURLEBO

BURLEBO manufactures and sells men's apparel positioned at the intersection of outdoor recreation, athletic performance, and casual lifestyle wear. Founded in 2015 and based in Austin, Texas, the company operates as a privately held small business with 51–200 employees. Distribution spans direct-to-consumer (Shopify), wholesale partnerships with outdoor retailers, and social-commerce channels (TikTok Shop, Instagram). The product strategy centers on seasonal collections and assortments, with active expansion into new categories. Current operational focus is on inventory management, paid-media ROI, and building internal capabilities in automation and data integration to support recurring seasonal sell-in cycles.

HeadquartersAustin, TX

Company Size51–200 employees

Founded2015

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does BURLEBO use?

Shopify for e-commerce, AWS for hosting, NuOrder for wholesale order management, Zapier and Make for workflow automation, PLM for product lifecycle management, and Adobe Creative Suite (Illustrator, Photoshop) for design. Social and paid advertising run through Instagram, Meta, TikTok, Pinterest, and Google Ads.

What is BURLEBO working on?

Core projects include paid-media optimization, data-driven marketing strategy, automation tool development, API integration, and inventory management. Seasonal collections and sell-in programs are primary business drivers; scaling the marketing department and minimizing out-of-stock scenarios are stated priorities.