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Bucherer AG Tech Stack

Luxury watch and jewelry retailer operating 36+ European and US stores

Retail Luxury Goods and Jewelry Lucerne 1,001–5,000 employees Founded 1888 Privately Held

Bucherer is a privately held Swiss luxury retailer founded in 1888, acquired by Rolex in 2023 but operating independently within the group. The company's tech stack is enterprise-focused (SAP, Dynamics 365, Salesforce, Cisco) with infrastructure automation (Ansible, Fortinet, SolarWinds) — typical of a mature multi-location retail operation. Hiring is heavily skewed toward sales (80% of active roles), with concentrated focus on store operations and customer-facing functions, reflecting a brick-and-mortar retail model scaled across exclusive boutique locations.

Tech Stack 15 technologies

Core StackSAP Dynamics 365 Salesforce Cisco Fortinet Ansible Python CRM Microsoft Office Excel PRTG Network Monitor SolarWinds Cisco Identity Services Engine Word PowerPoint

What Bucherer AG Is Building

Challenges

  • Optimising sales performance
  • Ensuring boutique thrives
  • Optimizing payroll processes
  • Streamlining hr lifecycle
  • High availability
  • Stability
  • Managing external contractors
  • Ensuring building maintenance within cost and time constraints
  • Implementing security standards
  • Optimizing administrative processes

Active Projects

  • Event concept development
  • Bucherer masterworks
  • Projekt titlis – die zukunft der schweizer alpen
  • Payroll process management
  • Hr lifecycle management
  • Global network security concepts
  • Customer activation events
  • Brand travel support
  • Targeted marketing initiatives
  • Cpo portfolio acquisition and valuation

Hiring Activity

Steady60 roles · 20 in 30d

Department

Sales
50
Ops
4
Manufacturing
3
Engineering
1
Hospitality
1
HR
1
Logistics
1
Security
1

Seniority

Mid
28
Junior
17
Senior
7
Intern
4
Manager
4
Director
2

Notable leadership hires: Deputy Store Director, Administration Head

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About Bucherer AG

Bucherer operates a network of luxury watch and fine jewelry boutiques across Europe and the United States, with over 36 locations. The company holds the most extensive selection of Rolex watches globally and maintains an in-house atelier producing exclusive jewelry collections featuring rare diamonds, colored gemstones, and pearls. Founded in Lucerne in 1888 by Carl-Friedrich Bucherer, the company's partnership with Rolex began in the 1920s and deepened in August 2023 when Rolex acquired it; Bucherer continues as an independent operating entity within the Rolex group. The workforce of 1,001–5,000 employees spans sales, operations, manufacturing, and support functions across Switzerland, Germany, and the United Kingdom.

HeadquartersLucerne
Company Size1,001–5,000 employees
Founded1888
Hiring MarketsGermany, Switzerland, United Kingdom

Frequently Asked Questions

What tech does Bucherer use?

SAP, Salesforce, Microsoft Dynamics 365, Cisco networking, Fortinet firewalls, Ansible automation, and SolarWinds for infrastructure monitoring. Core CRM and ERP deployed across retail and back-office operations.

Where is Bucherer headquartered?

Lucerne, Switzerland. The company operates 36+ luxury boutiques across Europe and the United States, with hiring activity in Germany, Switzerland, and the United Kingdom.

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