BRP operates a sprawling multi-brand powersports business—Ski-Doo, Sea-Doo, Can-Am, Rotax—serving 130 countries with ~16,500 employees. The stack reveals heavy SAP infrastructure (EWM, TM, SD, MM) paired with cloud modernization (Snowflake, dbt, GCP, Azure, AWS) and Salesforce for dealer relationships. Active adoption of S/4HANA and SAFe signals a push toward faster product cycles and supply-chain agility; the hiring mix (engineering and data roles ramping alongside ops and finance) reflects operational maturity challenges—compliance, reporting accuracy, and dealer performance optimization are live pain points, not post-implementation concerns.
Notable leadership hires: Integration and API lead, Design Lead, Team Lead, Artificial Intelligence Director, Retail Operations Lead
BRP manufactures and sells recreational vehicles and engines across powersports, marine, and engines segments under global brands including Ski-Doo, Sea-Doo, Can-Am, Rotax, and Lynx. The business model combines direct product revenue with a dedicated parts, accessories, and apparel operation. Distribution flows through a dealer and distributor network spanning 130 countries on all five continents. The organization manages complexity across manufacturing, supply-chain logistics, and international regulatory compliance (customs, trade, SOX), with innovation centers and facilities distributed across multiple geographies. Revenue and profitability depend heavily on dealer channel performance and product development velocity.
BRP runs SAP (SD, MM, TM, EWM) for supply chain and order management, Salesforce for dealer CRM, Snowflake and dbt for analytics, and multi-cloud infrastructure (AWS, GCP, Azure). They are currently migrating to S/4HANA and adopting dbt and SAFe for development velocity.
BRP has active hiring across 13 countries: Canada, United States, Mexico, Indonesia, China, United Kingdom, Belgium, Germany, Switzerland, France, Finland, Japan, and Australia.
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