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Breville | Sage Tech Stack

Global kitchen appliance manufacturer scaling AI adoption and ecommerce.

Manufacturing Alexandria, New South Wales 501–1,000 employees Public Company

Breville | Sage is a 90-year-old kitchen appliance brand operating across 70+ countries with a 501–1,000-person workforce. The tech stack reveals a hardware-software hybrid: SolidWorks and Unigraphics for design, embedded Linux and Raspberry Pi for connected devices, React Native for mobile, plus Microsoft Dynamics 365 and Power BI for operations. Active hiring across product, sales, and design (with mid-to-manager-level roles) signals expansion in digital channels; projects in AI enablement, ecommerce funnel optimization, and design systems confirm a push to modernize the digital customer experience and engineering workflows.

Tech Stack 23 technologies

Core StackPower BI OpenAI JavaScript TypeScript C++ Python React Native AWS SolidWorks Jira Microsoft Dynamics 365 Excel Claude CNC 3D printing Microsoft Office C Git Embedded Linux Raspberry Pi Android Unigraphics Sage

What Breville | Sage Is Building

Challenges

  • Ai adoption within engineering
  • Maximizing fill rate while minimizing inventory
  • Delivering scalable localized experiences
  • Optimizing ecommerce funnel
  • Driving growth within existing accounts
  • Expanding into specialty channel
  • Strengthening brand performance
  • Tooling and production challenges
  • Cost tracking and assembly cost management
  • Global harmonization challenges

Active Projects

  • Content integration
  • Ai enablement & transformation
  • Ecommerce funnel optimization
  • Organizational design and workforce planning
  • High-complexity builds
  • Existing product ui refinement
  • Territory planning for key accounts
  • Account-level business plan execution
  • Sales forecast creation for key accounts
  • Design system component development

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Product
6
Sales
4
HR
3
Design
2
Engineering
2
Finance
2
Ops
2
Data
1

Seniority

Mid
7
Senior
6
Manager
5
Director
4
Lead
1
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About Breville | Sage

Breville | Sage manufactures small kitchen appliances and electrics, sold through retail and direct channels into 70+ countries. The company operates as a vertically integrated hardware manufacturer with in-house research, food technology, industrial design, and supply-chain operations. Current strategic focus spans three areas: AI integration into product engineering and internal workflows, ecommerce optimization and localization, and sales acceleration through account-level business planning and territory management. The organization is structured around product development, sales enablement, and operational scaling.

HeadquartersAlexandria, New South Wales
Company Size501–1,000 employees
Hiring MarketsMexico, South Korea, Germany, United States, United Kingdom, Australia

Frequently Asked Questions

What tech stack does Breville | Sage use?

SolidWorks and Unigraphics for CAD/design; embedded Linux and Raspberry Pi for connected appliances; React Native for mobile; Microsoft Dynamics 365, Excel, and Power BI for operations; AWS for cloud; Python, C, and C++ for firmware and backend; Claude and OpenAI for AI enablement.

Where is Breville | Sage headquartered?

Alexandria, New South Wales, Australia. The company hires across six countries: Australia, United Kingdom, United States, Germany, South Korea, and Mexico.

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