Global kitchen appliance manufacturer scaling AI adoption and ecommerce.
Breville | Sage is a 90-year-old kitchen appliance brand operating across 70+ countries with a 501–1,000-person workforce. The tech stack reveals a hardware-software hybrid: SolidWorks and Unigraphics for design, embedded Linux and Raspberry Pi for connected devices, React Native for mobile, plus Microsoft Dynamics 365 and Power BI for operations. Active hiring across product, sales, and design (with mid-to-manager-level roles) signals expansion in digital channels; projects in AI enablement, ecommerce funnel optimization, and design systems confirm a push to modernize the digital customer experience and engineering workflows.
Breville | Sage manufactures small kitchen appliances and electrics, sold through retail and direct channels into 70+ countries. The company operates as a vertically integrated hardware manufacturer with in-house research, food technology, industrial design, and supply-chain operations. Current strategic focus spans three areas: AI integration into product engineering and internal workflows, ecommerce optimization and localization, and sales acceleration through account-level business planning and territory management. The organization is structured around product development, sales enablement, and operational scaling.
SolidWorks and Unigraphics for CAD/design; embedded Linux and Raspberry Pi for connected appliances; React Native for mobile; Microsoft Dynamics 365, Excel, and Power BI for operations; AWS for cloud; Python, C, and C++ for firmware and backend; Claude and OpenAI for AI enablement.
Alexandria, New South Wales, Australia. The company hires across six countries: Australia, United Kingdom, United States, Germany, South Korea, and Mexico.
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