Bragi shifted from hardware to an AI-powered audio software platform for TWS earbuds, running Swift/Objective-C on iOS and Kotlin/Java on Android with embedded systems expertise (C, Bluetooth, Qualcomm). The stack is mature and device-focused—no data warehousing, no cloud infrastructure—which tracks their core motion: firmware and driver development for hearables. Engineering dominates hiring (5 of 7 roles), split between mid- and senior-level, signaling active firmware iteration and platform scaling rather than new product exploration.
Bragi manufactures AI-enabled wireless earbuds and develops the software platform that powers them. The company began as a hardware innovator in the True Wireless Stereo category and has since positioned itself as a platform vendor, licensing its audio AI software (integrated with OpenAI) to consumer electronics brands. Their embedded systems work spans iOS and Android SDKs, Bluetooth drivers, and real-time audio firmware. Operations stretch across Germany (Munich HQ) and China, where they field support and expanding market entry—a source of documented operational friction.
Swift, Objective-C, and iOS on mobile; Kotlin and Java on Android. Firmware layer uses C, Bluetooth, and Qualcomm chipsets. Development runs on GitLab and GitHub.
Munich, Bavaria, Germany. The company also operates in China and maintains support infrastructure across both regions.
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