B+D Agenturgruppe Tech Stack

Full-service marketing and advertising group across brand, digital, and live experiences

Advertising Services Köln, Nordrhein-Westfalen 51–200 employees Founded 1983 Partnership

B+D Agenturgruppe is a three-unit agency group (Communications, Interactive, Live) operating across traditional and digital marketing for mid-market B2B and B2C brands. The stack is purely Adobe + Microsoft productivity tools—no marketing automation, analytics, or CRM visible—suggesting a traditional, client-service-first model where creative and strategy drive delivery rather than martech. Senior-heavy hiring (11 of 16 open roles) concentrated in marketing signals an account and consulting expansion play, not technical scaling.

Tech Stack 11 technologies

Core StackAdobe Illustrator iPhone iPad Microsoft Office Excel PowerPoint Microsoft 365 Teams Microsoft Planner Photoshop InDesign

What B+D Agenturgruppe Is Building

◆Challenges

Optimizing internal processes with external partners
Expanding consulting and account management
Ensuring brand compliance
Maintaining quality across promotions
Developing staff leadership
Expanding existing client base
Ausbau bestehender kunden
Kostenplanung und abrechnung
Expanding customer relationships

▲Active Projects

Sales
Omnichannel event projects
Shop scouting for pos promotions
Crossmedia communication projects
Digital quality and kpi reporting
Strategic agency alignment
Creative concept development
Cost planning and billing
Customer relationship expansion
Communication strategy development

Hiring Activity

Decelerating15 roles · 4 in 30d

Department

Marketing

Design

Seniority

Senior

Junior

Mid

Notable leadership hires: Art Director

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About B+D Agenturgruppe

B+D Agenturgruppe is one of Germany's largest owner-operated agency groups, founded in 1983 and based in Cologne with 150+ staff. The group operates three core divisions: B+D Communications handles brand management and shopper marketing across B2B/B2C; B+D Interactive covers digital, mobile, and social; and B+D Live executes personal promotions and events. The group also houses specialized units for healthcare marketing, marketing partnerships, and employer branding. Strongest market presence in consumer electronics, food and beverages, healthcare, beauty, media, and financial services. Services span strategy, creative development, media planning, and full-service execution—from concept through implementation and international campaign adaptation into German markets.

HeadquartersKöln, Nordrhein-Westfalen

Company Size51–200 employees

Founded1983

Hiring MarketsGermany

Frequently Asked Questions

What is B+D Agenturgruppe's main business?

Full-service advertising and marketing agency group with three divisions: Communications (brand/shopper marketing), Interactive (digital/social/mobile), and Live (events/promotions). Serves B2B and B2C clients across consumer electronics, food, healthcare, beauty, media, and financial services.

What software does B+D Agenturgruppe use?

Adobe Creative Suite (Photoshop, InDesign, Illustrator) for design; Microsoft 365 (Teams, Planner, Office, Excel, PowerPoint) for operations and collaboration. No martech or CRM platform visible in stack.