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The Boston Beer Company Tech Stack

Beer and beverage producer scaling sales and on-premise channel presence

Food and Beverage Services Boston, Massachusetts 1,001–5,000 employees Founded 1984 Public Company

The Boston Beer Company operates a 1,000+ person beverage production and distribution business with a sales-first organizational shape—82 active sales roles against 7 engineering, suggesting a go-to-market focused operation. The tech stack reflects manufacturing and ERP maturity (SAP, Allen-Bradley, Rockwell Automation, Modicon) alongside active migration to SAP S/4HANA and supply-chain planning via Kinaxis, indicating infrastructure modernization while maintaining legacy industrial automation. Hiring velocity is accelerating with heavy intern/junior intake (199 of 232 roles), concentrated in sales and marketing channels.

Tech Stack 42 technologies

Core StackAllen-Bradley SAP Siemens ABAP Power BI Tableau Modicon Fluke Rockwell Automation Ignition SQL Microsoft Office Excel Word Teams Outlook SAP ECC Packer RSLinx PowerPoint OneNote SharePoint OneDrive InDesign Apple Cloudbeds Maximo Encompass iPad Wonderware+10 more

AdoptingSAP S/4HANA Kinaxis

What The Boston Beer Company Is Building

◆Challenges

Increasing product visibility
Increasing availability and visibility of products
Improving brand visibility
Low product availability
Brand awareness and volume in accounts
Controlling food costs
Expanding into new accounts
Generating depletion growth
Increase product visibility in local accounts
Improve account conditions

▲Active Projects

Impactful promotions for accounts
Waitstaff & bartender education sessions
Sampling events and festivals
Major campus events
On-premise and off-premise promotions
Establishing business with major accounts
New product development
New account acquisition plan
Conducting bartender education and beer tastings
Display merchandising for accounts

Hiring Activity

Accelerating230 roles · 130 in 30d

Department

Sales

82

Marketing

69

Ops

40

Manufacturing

13

Engineering

7

Finance

4

Support

4

Legal

3

Seniority

Intern

107

Junior

92

Mid

14

Senior

9

Manager

7

Lead

2

Notable leadership hires: Head Brewer, Head Chef, Strategic Sourcing Lead

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About The Boston Beer Company

The Boston Beer Company brews and distributes beer and beyond-beer beverages across North America from its Boston headquarters. Founded in 1984, the company operates across production, on-premise (bars, restaurants, venues), and off-premise (retail) channels. The current project portfolio reflects a channel and account expansion focus: new product development, major account acquisition, campus and festival sampling, bartender education, and display merchandising. Pain points center on product visibility, availability, and depletion growth across accounts, alongside cost management in food-adjacent operations.

HeadquartersBoston, Massachusetts

Company Size1,001–5,000 employees

Founded1984

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What is Boston Beer Company's tech stack?

SAP (ECC and migrating to S/4HANA), Allen-Bradley, Rockwell Automation, Siemens, SQL, Power BI, Tableau, Microsoft Office suite, and Kinaxis for supply-chain planning. Industrial automation (Modicon, Fluke, Ignition, RSLinx, Wonderware) supports manufacturing.

Where does Boston Beer Company hire?

Primarily the United States and Canada. The company is based in Boston, Massachusetts and operates across North American on-premise and off-premise distribution channels.