B2B eCommerce and embedded financing platform for Southeast Asian SMEs
Borong operates a B2B marketplace connecting suppliers and buyers across Southeast Asia, layering embedded financing and procurement automation on top of digital storefronts. The tech stack (PHP, MySQL, Jenkins, Docker) reflects a monolithic, established backend; current project focus on CI/CD, security automation, and SOC2 readiness signals infrastructure maturation rather than greenfield scaling. Hiring velocity is accelerating but constrained to Malaysia, and pain-point concentration around payment cycles, collection efficiency, and platform performance suggests internal financial operations and infrastructure are the limiting factors for expansion.
Borong is a B2B eCommerce platform and SaaS-enabled marketplace founded in 2017, operating in Malaysia with expansion into Southeast Asia. The platform connects suppliers and retailers through digital storefronts, procurement automation, and embedded credit and invoice financing solutions. Core verticals include FMCG, F&B, Oil & Gas, and office supplies. The company serves both SME suppliers seeking to expand sales channels and enterprise buyers looking for flexible payment terms. Between 51–200 employees, Borong is actively addressing operational scaling—particularly around payment and collection workflows, platform stability, and compliance readiness (SOC2).
Borong runs PHP, MySQL, and JavaScript on Ubuntu/Linux servers, with Docker and Jenkins handling CI/CD pipelines. Infrastructure spans AWS, Alibaba Cloud, and DigitalOcean. Frontend uses jQuery and standard web technologies (HTML, CSS).
Borong is headquartered in Kuala Lumpur, Malaysia, and operates across Southeast Asia. Current hiring is limited to Malaysia, though expansion is underway in the region.
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