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bonprix Tech Stack

European fashion e-commerce platform serving 10M+ customers across 16 countries

Retail Apparel and Fashion Hamburg 1,001–5,000 employees Founded 1986 Public Company

bonprix operates a multi-country fashion e-commerce business generating €1.24B in annual revenue, with ~1,500 employees across Hamburg, Poland, Italy, and France. The tech stack is enterprise-SAP-heavy (S/4HANA, BTP, Analytics Cloud, SuccessFactors, CRM, PO) paired with GCP and BigQuery for analytics, revealing a company mid-transformation: hiring is accelerating across marketing, product, and engineering while managing concurrent SAP implementation projects and process standardization—typical of a legacy retailer upgrading infrastructure to support international scale and AI-driven customer engagement.

Tech Stack 58 technologies

Core StackSAP S/4HANA BigQuery Python GitHub ABAP SAP AWS Tableau Vertex AI SAP SuccessFactors Power BI SAP BTP Qlik GCP Google Cloud Functions SQL SAP Analytics Cloud Dataform SAP FI-CA SAP CRM SAP PO Microsoft 365 ZFS Meta Pinterest YouTube TikTok Facebook Ads Manager Excel Microsoft Office+28 more

What bonprix Is Building

◆Challenges

Internationalizing b2c debtor processes
Standardizing processes
Optimizing partner and login processes
Improving market performance
Transformation process
Optimizing procedures
Improving customer satisfaction
Complex sap implementation projects
Improving product quality
Implementing sap across multiple units

▲Active Projects

International quality framework
Sap implementation and change projects
Ai-driven training solutions
Business case validation
Customer activation strategy
International process management standards implementation
Monthly campaign styling
International sap backend rollout
Size set fitting
End-to-end customer journey process

Hiring Activity

Accelerating60 roles · 30 in 30d

Department

Marketing

11

Product

10

Engineering

9

Support

9

Finance

5

Sales

5

Data

1

Hospitality

1

Seniority

Mid

16

Senior

11

Manager

9

Junior

8

Lead

7

Intern

6

Notable leadership hires: People Lead, Experimentation Lead

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About bonprix

bonprix is an e-commerce fashion retailer headquartered in Hamburg, operating online shops across 16 European markets and serving approximately 10 million active customers annually. Founded in 1986 and now a public company within the Otto Group, bonprix targets primarily female customers with in-house produced fashion across womenswear, accessories, menswear, children's, and home categories, emphasizing value-for-money positioning and size inclusivity. The organization balances direct consumer sales with B2B operations in multiple markets and pursues formal sustainability commitments. Current operational priorities center on SAP infrastructure rollout, international process standardization, and customer journey optimization.

HeadquartersHamburg

Company Size1,001–5,000 employees

Founded1986

Hiring MarketsGermany, Poland

Frequently Asked Questions

What tech stack does bonprix use?

SAP S/4HANA, SAP BTP, SAP Analytics Cloud, SAP CRM, SAP PO, ABAP, BigQuery, GCP, Python, Dataform, Qlik, Tableau, Vertex AI, and Microsoft 365. Heavy reliance on SAP ecosystem with modern analytics and cloud compute layers.