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Bonneville International Tech Stack

Regional broadcaster operating radio stations and NBC-affiliated TV across six markets

Broadcast Media Production and Distribution Salt Lake City, UT 1,001–5,000 employees Founded 1964 Privately Held

Bonneville International runs 22 radio stations plus a TV affiliate across Seattle, Phoenix, Denver, Sacramento, San Francisco, and Salt Lake City. The hiring mix skews toward marketing (20 roles) and sales (18), with a small but present data and ops function—typical for a media company scaling revenue operations. Active pain points center on revenue generation, DSO/delinquency management, and digital sales growth, signaling operational focus on cash conversion and audience monetization beyond traditional radio.

Tech Stack 18 technologies

Core StackSalesforce Canva DocuSign Adobe Premiere Pro Adobe Creative Cloud After Effects Adobe Audition Dash Meta Instagram Twitter YouTube TikTok Teams CRM WideOrbit Photoshop Excel

What Bonneville International Is Building

◆Challenges

Generating new business
Meeting revenue goals
Grow radio and digital revenue
New client base expansion
Digital sales growth
Reducing dso and delinquency ratios
Resolving aged items >150 days
Grow existing digital and traditional radio business
Maximizing revenue yield
Accurate and timely logging

▲Active Projects

Integrated marketing campaigns
Customized marketing programs
Arizona’s morning news
Sell mariners radio packages
Sponsorship activation
New business development
Ksl movie show
Daily news coverage
Breaking news coverage
New site features

Hiring Activity

Steady60 roles · 20 in 30d

Department

Marketing

20

Sales

18

Media

11

Ops

6

News

2

Broadcast

1

Data

1

Finance

1

Seniority

Mid

38

Junior

19

Director

1

Intern

1

Manager

1

Senior

1

Notable leadership hires: Music Director

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About Bonneville International

Bonneville International is a privately held broadcaster founded in 1964, operating 22 radio stations across six major U.S. markets and the NBC-affiliated KSL TV 5 in Salt Lake City. The company serves local communities through news, talk, and music programming, supplemented by public affairs content and on-site live broadcast services. The tech stack reflects a traditional broadcast-to-digital operating model: Adobe Creative Cloud and WideOrbit for content production and station management, Salesforce for sales operations, and heavy social distribution through Instagram, Twitter, YouTube, and TikTok. Current project work includes integrated marketing campaigns, sponsorship activation, and expansion of both radio and digital revenue streams.

HeadquartersSalt Lake City, UT

Company Size1,001–5,000 employees

Founded1964

Hiring MarketsUnited States

Frequently Asked Questions

What radio stations does Bonneville International own?

Bonneville operates 22 radio stations across Seattle, Phoenix, Denver, Sacramento, San Francisco, and Salt Lake City, plus KSL TV 5, an NBC affiliate based in Salt Lake City.

What technology does Bonneville use for broadcast production?

The stack includes Adobe Creative Cloud (Audition, Premiere Pro, After Effects, Photoshop), WideOrbit for station management, Salesforce for sales operations, and social platforms (Instagram, YouTube, TikTok, Twitter) for distribution.