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Bokadirekt Tech Stack

Sweden's largest beauty & wellness marketplace connecting salons with consumers

Technology, Information and Internet Stockholm, Stockholm County 51–200 employees Founded 2009 Public Company

Bokadirekt operates a two-sided marketplace for beauty and health services across Sweden, processing over 2 million bookings monthly through web and mobile. The stack reveals a mature B2B SaaS operation: Salesforce + HubSpot for CRM, Amplitude + Mixpanel for behavioral analytics, and a modern mobile-first architecture (Swift, SwiftUI, Xcode Cloud). Hiring velocity is accelerating across sales and engineering, with active projects focused on ERP integrations, custom CRM systems, and internal tooling—suggesting the company is scaling transactional infrastructure and optimizing unit economics rather than chasing feature breadth.

Tech Stack 22 technologies

Core StackHubSpot Salesforce Swift SwiftUI .NET SQL Server Node.js React MySQL Redis Elasticsearch AWS Intercom Python Amplitude Mixpanel UIKit Swift Concurrency Xcode Cloud Planhat SQL R

What Bokadirekt Is Building

◆Challenges

Driving profitable growth
Identifying new revenue streams
Improving service quality
Improving data scalability
Seamless synchronization across internal ecosystem
Maintaining data integrity
Optimizing customer relationships
Improving sales efficiency
Improving conversion rates
Inefficient lead handover

▲Active Projects

Custom-built crm system
Internal support tools
Erp system integrations
Strategic customer development
Identifying new revenue streams
Automated customer journey flows
Lead handover optimization
Retention campaigns
Bokadirekts high-frequency marketplace platform
Bokadirekt marketplace platform

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Sales

5

Engineering

4

Support

3

Data

1

Marketing

1

Seniority

Mid

6

Senior

5

Intern

1

Junior

1

Manager

1

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About Bokadirekt

Bokadirekt is a marketplace platform that connects service providers (salons, wellness clinics, therapists) with consumers seeking beauty and health treatments in Sweden. The company operates a 120-person organization across four Swedish offices and claims over 20,000 connected specialists on its platform. Monthly traffic reaches 5 million consumers on bokadirekt.se and the mobile app. Revenue is driven by bookings facilitated through the marketplace. Engineering, sales, and support form the core operational backbone, with emerging focus on data analytics and internal process automation.

HeadquartersStockholm, Stockholm County

Company Size51–200 employees

Founded2009

Hiring MarketsSweden

Frequently Asked Questions

What technology stack does Bokadirekt use?

Bokadirekt runs on .NET and Node.js backends with React frontend, MySQL and SQL Server databases, Redis caching, and Elasticsearch for search. AWS provides infrastructure. Mobile apps use Swift, SwiftUI, and Xcode Cloud for iOS development.

How many users does Bokadirekt have?

Bokadirekt reports 5 million monthly visitors to bokadirekt.se and processes over 2 million bookings per month. The platform connects more than 20,000 service specialists across Sweden.

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