BMG360 Tech Stack
Performance marketing and lead generation for home services, insurance, and B2B growth brands
BMG360 operates a full-service performance marketing agency focused on fixed-cost lead generation and direct-response media across radio, TV, and digital channels. The tech stack reveals a demand-generation operation: heavy reliance on Salesforce and HubSpot for CRM, paired with Meta, TikTok, LinkedIn, and Google Ads for paid placement, plus testing tools (VWO, Optimizely, AB Tasty) and attribution (Hyros) to track campaign ROI. Active hiring skews toward marketing (7 roles) with embedded leadership gaps, while projects center on distribution partnerships, sales strategy rollout, and creative testing—indicating a company scaling national reach and formalizing how media spend drives measurable lead quality.
Tech Stack 31 technologies
What BMG360 Is Building
◆Challenges
- Expanding national distribution
- Identifying growth opportunities
- Optimizing distribution partnerships
- Maintaining p&l accountability
- Optimizing media spend
- Increasing client roi
- Optimizing paid social campaigns
- Creative performance reporting
- Aligning campaigns with client kpis
- Reducing cpl while maintaining lead quality
▲Active Projects
- National and regional sales strategy implementation
- Partnership development with fmos, imos, and agencies
- New business development initiatives
- Media effectiveness framework development
- Direct-response cta integration
- Partner relationship cultivation
- Assist with client onboarding and prospective client audits
- Assist in training junior team members
- Paid social creative testing roadmap
- Qbr deck development
