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Blissclub Tech Stack

Technical activewear brand for Indian women, scaling retail operations

Retail Apparel and Fashion Bengaluru, Karnataka 51–200 employees Founded 2020 Privately Held

Blissclub is a direct-to-consumer activewear brand founded in 2020 that sells technical movewear designed for Indian women. The hiring mix reveals a retail and operations-focused scaling phase: HR, marketing, and ops roles dominate open positions, with active projects spanning store expansion, inventory sync, and multi-location workforce management—all signals of a shift from community-first DTC to a managed retail footprint with real operational complexity.

Tech Stack 15 technologies

Core StackAdobe Photoshop Adobe Illustrator AutoCAD Canva AWS CleverTap MoEngage Excel Meta Google YouTube CorelDRAW Microsoft Office Photoshop Google Sheets

What Blissclub Is Building

◆Challenges

Reducing churn
Inventory sync errors
Scale and efficiency
Full-funnel performance analysis
Process inefficiencies
Misaligned okrs
Roadblocks to initiatives
Improving retention metrics
Attrition control in retail workforce
Manpower planning for multi-location stores

▲Active Projects

Customer lifecycle campaigns
Influencer funnel development
Performance marketing paid acquisition
Floor ready program
Onboarding program
Scalable hr systems for multi-location retail
Performance management systems for frontline staff
High-trust culture initiatives
Store expansions and new city launches
People analytics and insights

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

HR

4

Marketing

3

Ops

2

Design

1

Executive

1

Finance

1

Product

1

Retail

1

Seniority

Senior

5

Junior

4

Lead

2

Mid

2

Intern

1

Manager

1

Notable leadership hires: Chief of Staff

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About Blissclub

Blissclub designs and sells technical activewear for women in India, positioning the product around comfort and fit rather than aesthetics. The brand was founded as a community before launching product and maintains community engagement as a core strategy. The company operates a DTC model alongside managed retail locations across multiple cities. Current operational scale is 51–200 employees, all based in India, with headquarters in Bengaluru.

HeadquartersBengaluru, Karnataka

Company Size51–200 employees

Founded2020

Hiring MarketsIndia

Frequently Asked Questions

What is Blissclub's tech stack?

Blissclub uses Adobe Creative Suite (Photoshop, Illustrator), CleverTap and MoEngage for customer lifecycle automation, AWS for infrastructure, and Google Workspace. Design tools include AutoCAD and CorelDRAW; marketing channels run through Meta and Google.

What operational challenges is Blissclub facing?

Active pain points include inventory sync errors, churn and retention in retail workforce, multi-location manpower planning, process inefficiencies, and full-funnel performance analysis—typical of DTC brands scaling into managed retail.