BetterMe Tech Stack

AI-powered wellness platform for individuals and corporate health programs

Wellness and Fitness Services Paphos 201–500 employees Founded 2017 Self-Employed

BetterMe operates a global wellness SaaS with dual consumer and B2B channels, built on Node.js + PostgreSQL + Nest.js and deployed to Kubernetes on AWS. The product stack reveals a maturing mobile-first engineering org now migrating to microservices architecture while adopting Go — typical of post-product-market-fit scaling. Hiring velocity is accelerating across marketing (17 open), engineering (15), and design (14), with a mid-level-heavy seniority mix, indicating rapid feature expansion. Active projects span AI-generated content, paid social tooling, and analytics automation, aligned with stated pain points around user acquisition and conversion optimization.

Tech Stack 133 technologies

Core StackNode.js JavaScript PostgreSQL Prisma Nest.js Kubernetes AWS GitHub Adobe Illustrator Figma Miro Jira Adobe Creative Cloud Google Analytics Amplitude Tableau Firebase AppsFlyer Python OpenAI Photoshop Snapchat Ads HTML CSS Facebook Ads Manager Google Ads Manager Excel Google Sheets Google Tag Manager SQL+98 more

AdoptingGo

What BetterMe Is Building

◆Challenges

Acquire new users
Managing legal entities across multiple jurisdictions
Transition from monolith to microservices
Improving internal data workflows
Expanding tax department
Monitoring global tax changes
Team velocity
Improving conversion rates
Monetizing users
Improving e-commerce decision making

▲Active Projects

Health & fitness apps
Designing and optimizing tax workflows
Ad platform api tooling
Optimising intra-group tax relations
Transition to microservices architecture
Video adaptation for platforms and localizations
Paid social channel development
Ai-generated visuals for product, landing pages, presentations, brand materials
Design system and brand book development
Automate analytics process

Hiring Activity

Accelerating80 roles · 35 in 30d

Department

Marketing

Engineering

Design

Product

Legal

Data

Content

Seniority

Mid

Junior

Senior

Manager

Intern

Lead

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About BetterMe

BetterMe is a wellness platform serving millions of individuals and enterprise customers across multiple geographies. The company operates from headquarters in Paphos, Cyprus, with 201–500 employees and active hiring in Ukraine and Poland. The product integrates fitness, nutrition, mindfulness, and habit coaching, positioned as both a direct-to-consumer app and an employee wellness solution for corporate clients. Revenue levers include B2C subscription and B2B corporate wellness licensing. The organization faces operational complexity around multi-jurisdictional legal and tax compliance, alongside typical SaaS growth challenges in user acquisition and monetization.

HeadquartersPaphos

Company Size201–500 employees

Founded2017

Hiring MarketsUkraine, Poland

Frequently Asked Questions

What tech stack does BetterMe use?

Node.js, JavaScript, Nest.js, PostgreSQL, Prisma, Kubernetes, and AWS form the core backend. Frontend uses HTML, CSS, and Firebase. Analytics run on Google Analytics, Amplitude, and Tableau. Design tooling includes Figma, Adobe Creative Cloud, and Photoshop. Currently adopting Go for new services.

What is BetterMe working on?

Active projects include health and fitness app development, microservices architecture migration, AI-generated visuals for marketing and product, paid social channel expansion, design system development, and automated analytics workflows. Also managing complex tax and legal workflows across jurisdictions.