Betterfly Tech Stack

Employee benefits platform combining insurance, health, and rewards

Insurance Miami, FL 201–500 employees Founded 2018 Privately Held

Betterfly operates an employee benefits platform anchored in insurance, layered with preventive health tools and gamified rewards. The tech stack is heavily weighted toward sales and marketing infrastructure (Salesforce, HubSpot, Apollo, ZoomInfo, LinkedIn Sales Navigator) with business intelligence (Power BI) and design tools (Figma, Adobe), reflecting a sales-led go-to-market focused on SMB, mid-market, and enterprise segments. The hiring mix shows balanced growth across marketing, sales, and ops, with emerging data and product initiatives — consistent with scaling a platform moving from Latin America and Europe into the U.S. market.

Tech Stack 20 technologies

Core StackFigma Adobe Creative Cloud Canva Salesforce HubSpot ZoomInfo Power BI Mailchimp ActiveCampaign Excel Instagram TikTok LinkedIn Meta X YouTube LinkedIn Sales Navigator Apollo Google Sheets Microsoft Office

What Betterfly Is Building

◆Challenges

Increase user adoption and retention
Improve engagement
Scale product to millions of users
Transforming data ecosystem
Optimizing insurance product operations
Improving operational processes
Generating high-quality b2b prospect lists
Ensuring data accuracy
Grow insurance benefits business
Scale sales process

▲Active Projects

Global editorial calendar
Special campaigns and activations
Performance reporting
Prospecting list generation
Lead data accuracy validation
B2b commercial strategy for smb, mid-market, enterprise
Sales pipeline management process
Sales team development and coaching
B2c app feature development
Multichannel marketing campaigns

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Ops

Sales

Data

Product

Operations

Seniority

Intern

Senior

Mid

Director

Junior

Lead

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About Betterfly

Betterfly sells an employee benefits platform to mid-market and enterprise employers across Latin America, Europe, and the United States. The core product bundles traditional insurance coverage with personalized health insights and behavioral rewards to drive employee engagement and employer retention. Founded in 2018 and headquartered in Miami, the company employs 201–500 people and operates across Chile, Mexico, and Spain in addition to the U.S. Active projects span B2B commercial strategy, sales pipeline management, multichannel marketing campaigns, and B2C app feature development — indicating concurrent focus on employer and employee experiences.

HeadquartersMiami, FL

Company Size201–500 employees

Founded2018

Hiring MarketsChile, Mexico, Spain

Frequently Asked Questions

What tech stack does Betterfly use?

Betterfly uses Salesforce and HubSpot for CRM, Apollo and ZoomInfo for lead generation, Power BI for analytics, Figma and Adobe Creative Cloud for design, and LinkedIn Sales Navigator for prospecting. Social channels include LinkedIn, Instagram, TikTok, X, YouTube, and Meta.

Where is Betterfly headquartered?

Betterfly is headquartered in Miami, FL. The company was founded in 2018 and operates as a privately held business with 201–500 employees.