BETC Tech Stack

Creative agency building AI-native studio infrastructure for scaled content production

Advertising Services Pantin 501–1,000 employees Founded 1994 Partnership

BETC is a Paris-based creative agency (501–1,000 employees) pivoting toward AI-augmented production. The tech stack reveals infrastructure maturity—GCP, Kubernetes, Terraform, GitLab CI/CD—paired with creative tools (After Effects, Pro Tools). Active projects center on proprietary AI tools, distributed orchestration, and studio infrastructure; pain points cluster around GPU scaling and accelerating content production at volume. Leadership is hiring AI Art Directors and Project Directors, signaling a shift from traditional creative services toward AI-assisted workflows.

Tech Stack 19 technologies

Core StackTerraform Docker Kubernetes GitLab CI/CD After Effects GCP Azure Ray SLURM Excel Pro Tools PowerPoint Shutterstock Instagram LinkedIn TikTok X Meta YouTube

What BETC Is Building

◆Challenges

Accelerating content production
Mass personalization challenge
Responsible performance challenge
Scaling gpu infrastructure
Automation of ci/cd pipelines
Distributed ai orchestration
Inefficient creative production
Optimizing coordination of creative teams
High activity retail projects
Managing complex digital projects

▲Active Projects

Studio ia
Evolution of project methodologies
360 campaigns
Studio equipment management
Developing proprietary ai tools
Studio ai infrastructure
Distributed ai orchestration
Ci/cd pipeline automation
Genai integration
Integration of new offers

Hiring Activity

Steady50 roles · 20 in 30d

Department

Marketing

Design

Engineering

Ops

Sales

Culture

Data

Finance

Seniority

Intern

Senior

Mid

Director

Manager

Lead

Notable leadership hires: AI Art Director, Project Director, art director AI, Art Director, Assistant Creative Director

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About BETC

BETC, founded in 1994 and based in Pantin, Greater Paris, is a creative and communications agency serving brand and marketing clients. The firm produces advertising, brand content, digital communications, design, and strategic consulting across multiple disciplines. It operates from the Magasins généraux, a custom production facility in Pantin established in 2016. The agency is structured around creative and marketing talent (32 roles in design and marketing), with a smaller but growing engineering footprint (4 roles) supporting internal infrastructure and tooling.

HeadquartersPantin

Company Size501–1,000 employees

Founded1994

Hiring MarketsFrance

Frequently Asked Questions

What tech does BETC use for creative production?

GCP and Azure for cloud infrastructure; Kubernetes and Docker for orchestration; GitLab CI/CD for automation; After Effects and Pro Tools for content creation; Shutterstock for asset management.

What is BETC working on right now?

Studio IA, proprietary AI tools development, distributed AI orchestration, CI/CD pipeline automation, GenAI integration, and 360 campaigns—centered on scaling content production and mass personalization.