Digital B2B tire and wheel distributor across Germany and Europe
Best4Tires operates a tire and wheel aftermarket distribution business across Germany and Europe, backed by over 40 years of industry experience. The tech stack is heavily Microsoft-centric (Dynamics 365, SQL Server, Power BI, Salesforce) with emerging engineering investments in Python, Go, and containerization (Docker, Kubernetes), plus a homegrown CRM (Sales4Tires) — indicating a shift toward internal platform consolidation. Hiring is skewed toward logistics (9 of 24 roles open, all in Germany), with secondary pushes in engineering and HR, reflecting operational scaling challenges around delivery route optimization, fleet utilization, and personnel demand volatility.
Best4Tires distributes tires, wheels, and complete assemblies to automotive aftermarket and OEM customers across Germany and Europe. The business operates under multiple brands, including the established Gundlach Automotive Solutions brand for original equipment supply. Core activities span wholesale distribution, tire and wheel mounting services, and logistics. The company maintains a 501–1,000-person workforce based in Höhr-Grenzhausen and is privately held. Organizational structure development, process standardization, and efficiency improvements feature prominently in current initiatives, alongside efforts to optimize seasonal hiring patterns and reduce operating costs.
Primarily Microsoft (Dynamics 365, SQL Server, Power BI, Salesforce), with backend engineering in Python, Go, and C#. Infrastructure includes Docker and Kubernetes. The company is building an internal CRM called Sales4Tires.
Delivery route optimization, fleet utilization, seasonal staffing volatility, and high employee turnover. Cost reduction and logistical efficiency are stated priorities.
Other companies in the same industry, closest in size