Plumbing franchise network with dispatch and field management operations
Benjamin Franklin Plumbing is a multi-unit plumbing franchisor operating 1,000+ employees across residential service delivery in the US and select international markets. The tech stack centers on ServiceTitan (field service management), basic productivity tools (Office, iPad), and social media advertising—typical for a service-delivery-led franchise. Active hiring is concentrated in operations (230 roles) and field technicians, with projects signaling business diversification: new drain, HVAC, and electrical service lines alongside core plumbing. Pain points cluster around scheduling efficiency, lead generation, and callback reduction—the operational friction points that field service franchises face at scale.
Benjamin Franklin Plumbing operates as a residential plumbing services franchise, positioning reliability (on-time arrival and completion) as its core brand promise. The company franchises the model across North America while maintaining corporate operations in Phoenix, Arizona. Revenue and scale come from a network of franchisees delivering plumbing, drain cleaning, and related home services. The organization is now layering adjacent service categories—HVAC, electrical, and bath remodeling—to expand the addressable services per customer. Operations and field teams form the bulk of headcount; sales and marketing roles remain lean, suggesting a franchise-recruitment and lead-generation focus rather than direct B2B sales.
ServiceTitan (field service management and dispatch), Microsoft Office, iPad for field operations, Mailchimp for email marketing, and Meta/Instagram/TikTok for customer acquisition.
Active projects include new drain division, electrical company, and HVAC services, plus bath remodeling solutions. Technician training is underway for both new HVAC and plumbing divisions.
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