Direct-to-consumer diamond jewellery brand with three luxury sub-brands
Baunat Group operates three distinct diamond jewellery brands (BAUNAT, VALQUÈRE, BNT Diamonds) manufactured in-house in Antwerp and sold globally via e-commerce. The tech stack is lightweight—Google Ads, Meta, Analytics, and Exact Online—with hiring concentrated in sales (8 roles) and marketing (2), signaling a sales-and-marketing-driven scaling phase rather than product or engineering expansion. Active projects span funnel optimization, A/B testing, and landing-page creation, consistent with a direct-to-consumer growth playbook.
Baunat Group manufactures and sells high-quality diamond jewellery under three brands: BAUNAT (natural, ethically sourced diamonds), VALQUÈRE (lab-grown diamonds with European craftsmanship), and BNT Diamonds (investment-grade diamonds). All pieces are handcrafted by in-house artisans in Antwerp and sold globally through e-commerce channels. The company sources diamonds directly and emphasizes sustainability and certification across its product lines. Current priorities include inventory management, invoice processing efficiency, and expanding brand visibility, particularly in German-speaking markets.
Baunat uses Google Ads, Meta Ads, Google Merchant Center, Google Analytics, Google Tag Manager, Exact Online (ERP), and Vtiger (CRM), with Photoshop and Microsoft Office for design and operations.
Antwerp, Belgium. All jewellery is handcrafted in-house in Antwerp, which is known as the diamond capital of the world.
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