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BARFER’S Tech Stack
Direct-to-consumer pet nutrition brand scaling D2C and B2B channels
BARFER'S is a Berlin-based pet food manufacturer built around raw-diet formulations, operating owned manufacturing, eight physical stores, and e-commerce via Shopify. The tech stack reveals a marketing-and-data-focused operation: Klaviyo + GA4 + Metabase + BigQuery power customer lifecycle optimization and A/B testing, while concurrent adoption of Claude and active Shopify integration projects signal a push toward AI-augmented workflows and platform scaling. Pain points cluster around conversion, CAC, and cashflow control—typical of a consumer brand scaling D2C while launching B2B channels.
Tech Stack 29 technologies
Core StackKlaviyo Airbyte dbt BigQuery Metabase Google Ads Meta Ads Shopify Tableau Power BI Looker Python TypeScript React Adobe InDesign Adobe Photoshop Figma Adobe Premiere Pro Microsoft Office Instagram TikTok YouTube Excel Google Tag Manager Google Analytics 4 Looker Studio SQL GCP
AdoptingClaude
What BARFER’S Is Building
◆Challenges
- Scaling shopify-integrated platform
- Improving system reliability
- Optimizing customer lifecycle
- Segmenting and targeting customers
- Optimizing customer acquisition cost
- Improving conversion rates
- Scaling growth strategies
- Controlling fast-growing consumer business
- Cashflow forecasting
▲Active Projects
- Ai-augmented development workflows
- Shopify integration
- Landing page and content creation
- A/b testing and hypothesis development
- Crm campaign calendar management
- D2c retail store aktionen
- B2b-store-launches
- Field marketing-projekte bei b2b-standorten
- Content creation & social media management
- Barf education & learning content aufbau
Hiring Activity
20 roles · 10 in 30d
Department
Seniority
Notable leadership hires: Engineering Lead, Engineering Team Lead
Company intelligence
