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Baïa Food Tech Stack

Functional superfoods from exotic fruits, sold through pharmacies and online channels

Food and Beverage Services Madrid, Comunidad de Madrid 11–50 employees Founded 2013 Privately Held

Baïa Food develops nutrient-dense products from exotic botanicals sourced through ethical, localized supply chains in West Africa. The company is currently rebuilding its go-to-market around pharmacy distribution—a channel shift evident in active projects around pharmacy merchandising and portfolio building—while automating internal workflows and adopting AI tools to manage scaling pressures. The hiring mix (sales-heavy, with logistics and manufacturing representation) and pain-point focus on third-party compliance and 3PL efficiency signal a transition from direct-to-consumer toward a more complex, regulated B2B2C model.

Tech Stack 10 technologies

Core StackZapier Make Airtable Shopify Google Workspace LastPass 1Password Google Drive Bubble Excel

What Baïa Food Is Building

◆Challenges

Building pharmacy portfolio from scratch
Capturing new pharmacies
Inefficient legacy systems
Manual workflow inefficiencies
Scalability challenges
Inefficient 3pl operations
Incidence resolution
Tight delivery times
Ensuring third-party compliance

▲Active Projects

Merchandising management for pharmacies
Integration projects for cohesive ecosystem
Internal workflow automation
Ai tool adoption
Support pharmacy events
Kpi monitoring
Incidence root cause analysis

Hiring Activity

Steady7 roles · 2 in 30d

Department

Sales

4

Engineering

1

Logistics

1

Manufacturing

1

Seniority

Mid

7

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About Baïa Food

Baïa Food, founded in 2013 and based in Madrid, produces functional food supplements with documented nutritional benefits. The company sources exotic fruits and botanicals—primarily from West Africa—to extract bioactive ingredients for nutraceutical, food, and cosmetic applications. Products are marketed under the Baïa brand as certified organic superfoods. The business has received support from Spanish national (CDTI) and regional innovation grants, as well as investment from business angels and food-sector companies with production capacity in West Africa. Current distribution spans e-commerce and an expanding pharmacy channel.

HeadquartersMadrid, Comunidad de Madrid

Company Size11–50 employees

Founded2013

Hiring MarketsSpain

Frequently Asked Questions

What is Baïa Food's tech stack?

Google Workspace, Google Drive, Shopify, Airtable, Bubble, Zapier, Make, Excel, and password management via LastPass and 1Password. Stack reflects a small, early-stage operations team relying on no-code / low-code tools.

What is Baïa Food working on?

Pharmacy channel expansion (merchandising systems, portfolio building), internal automation, AI tool adoption, and supply-chain resilience (3PL operations, compliance, and incident resolution).