Backbone Media Tech Stack

Integrated marketing agency for active lifestyle brands

Marketing Services Carbondale, CO 51–200 employees Founded 1997 Partnership

Backbone Media is an integrated marketing agency operating across PR, paid social, search, influencer, affiliate, and retail marketing. The tech stack is lean—Meta, Pinterest, Snapchat, TikTok, Google Analytics, The Trade Desk, and generative AI—reflecting a media-buying and campaign-execution focus rather than proprietary tooling. Active projects span paid social, linear/CTV/streaming audio campaigns, and test-and-learn initiatives, alongside internal operations work (timekeeping, bill routing, performance reviews), suggesting growth friction between creative delivery and backend scalability. Hiring is accelerating across marketing, SEO, finance, and HR, signaling both campaign expansion and organizational maturity challenges.

Tech Stack 12 technologies

Core StackGoogle Analytics The Trade Desk Meta Pinterest Snapchat TikTok Excel PowerPoint Word ChatGPT Claude Gemini

What Backbone Media Is Building

◆Challenges

Improving accounting processes
Balancing brand goals with ecommerce goals
Ever-changing paid social landscape
Employee retention
Employee engagement
Legal compliance
Low win rates
Integration gaps across pr, affiliate, social
Content production efficiency
Editorial quality with ai

▲Active Projects

Harvest timekeeping administration
Vendor bill approval routing
Integrated paid social media campaigns
New business pitches
Implement performance review processes
Lead onboarding programs
Plan dei workshops
Linear tv, ctv, radio, and streaming audio campaigns
Campaign activation via the trade desk and tatari
Test-and-learn initiatives across emerging tv, ctv, and audio formats

Hiring Activity

Accelerating7 roles · 4 in 30d

Department

Marketing

Finance

Seo

Seniority

Mid

Director

Junior

Senior

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About Backbone Media

Backbone Media is an integrated marketing agency founded in 1997, headquartered in Carbondale, Colorado with an office in Denver. The firm specializes in brand strategy, public relations, paid media, social media, influencer partnerships, search marketing, analytics, affiliate marketing, and retail marketing, with a stated focus on outdoor and active lifestyle brands. The team of over 100 comprises practitioners across outdoor, sports, and travel communities. The agency operates on an expedition mindset—fusing practitioner passion with brand advocacy—and explicitly aligns employee interests with client work.

HeadquartersCarbondale, CO

Company Size51–200 employees

Founded1997

Hiring MarketsUnited States

Frequently Asked Questions

What marketing channels does Backbone Media handle?

Public relations, paid social (Meta, Pinterest, Snapchat, TikTok, The Trade Desk), search marketing (SEO/SEM), influencer marketing, affiliate marketing, retail marketing, and linear/CTV/streaming audio campaigns.

What tools does Backbone Media use?

Campaign and media tools include Meta, Pinterest, Snapchat, TikTok, Google Analytics, The Trade Desk, and Tatari. Teams also use ChatGPT, Claude, and Gemini for generative tasks, plus standard office software.