Full-service advertising agency blending online and offline campaigns
Babel-Azza is a São Paulo-based full-service advertising agency born from a 2024 merger, operating across creative, planning, and media buying. The tech stack is heavily weighted toward Meta, Google, and TikTok ad platforms—with Adobe creative tools (InDesign, Photoshop, Illustrator) rounding out production—a pattern typical of agencies optimizing for paid social and performance media. Active projects center on campaign optimization across Facebook and TikTok, hybrid media integration, and data-driven recommendations, while pain points cluster around ROI maximization, budget control, and bridging online-offline execution.
Notable leadership hires: Art Director
Babel-Azza operates as a full-service advertising and communications firm serving mid-market and enterprise clients in Brazil. The agency combines creative services (design, copywriting, art direction), media planning, and paid-media buying across digital channels (Meta, Google, TikTok, LinkedIn) and traditional offline channels. Core capabilities include campaign strategy, creative production, media buying optimization, and performance reporting. The 51–200-person organization is structured with a lean planning function, a meaningful design team, and marketing-operations roles focused on campaign delivery and client success.
Primary platforms are Meta (Facebook and Instagram Ads), Google Ads, TikTok, LinkedIn, and DV360. Creative production relies on Adobe suite (InDesign, Photoshop, Illustrator). Design and presentation work uses PowerPoint and Keynote.
Yes. The agency has 10 active roles, including 3 design positions and 1 Art Director role. Recent hires span mid-level, senior, and director-level seniority across design, marketing, support, and planning functions.
Specialties include advertising, media planning, digital campaign creation, strategic planning, and business intelligence. The agency focuses on hybrid (online and offline) media integration and data-driven campaign optimization.
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